Mumbai: Nykaa Cosmetics has partnered with India’s popular hot sauce brand Naagin to launch the Nykaa Cosmetics X Naagin Lip Plumping Gloss, marking a bold, cross-category collaboration that blends beauty innovation with sensory indulgence.
Designed for beauty enthusiasts seeking high-impact products, the new lip gloss delivers an instant plumping effect, high-shine finish, and a distinctive spicy tingle inspired by Naagin’s signature hot sauces. The non-sticky, lightweight formula glides on smoothly, leaving lips soft and fuller-looking throughout the day. Available in a universally flattering red tint, the gloss is crafted to suit all skin tones and occasions.
The collaboration brings together Nykaa Cosmetics’ expertise in beauty innovation and Naagin’s distinctive flavour-led identity. Since its launch in 2019, Naagin has built a strong presence with hot sauces made from Indian chillies such as Sankeshwari, Kanthari and Bhut Jolokia, and is now available across leading ecommerce platforms, over 500 premium outlets in India, and international markets including the USA, UAE and Singapore. The partnership with Nykaa Cosmetics marks Naagin’s entry into a new category, extending its brand ethos beyond food.
“Innovation sits at the heart of everything we do at Naagin. We’ve spent years perfecting heat for the palate, so translating that sensory experience into beauty felt like a bold, meaningful cross-industry initiative. Nykaa Cosmetics, with their deep expertise in beauty innovation, brought our signature spicy touch into an entirely new world. The result is a product that is fun, functional, and full of personality,” said Arjun Rastogi, co-founder of Naagin.
The Nykaa Cosmetics X Naagin Lip Plumping Gloss reinforces the growing trend of experimental collaborations across beauty and lifestyle categories. Bold and playful in its positioning, the launch underlines Nykaa Cosmetics’ focus on creating innovative, sensorial products while allowing Naagin to expand its brand storytelling into new consumer experiences.
