Mumbai: Nykaa Naturals recently introduced six new variants to its popular sheet masks collection. One of the early entrants into the sheet masks category since its launch in 2019, Nykaa Skin Secrets Sheet Masks will now be offering a total of 27 variants. Powered by revolutionary Korean technology and a blend of home-grown Indian ingredients, this range is specially formulated for Indian skin and focuses on specific skin concerns. The sheet masks use biodegradable sheets made from wood pulp, making them sustainable without compromising on performance.
Skincare is one of the fastest-growing segments in India, with a renewed focus on it as a form of self-care, especially in the last year. As a sub-category within this segment, sheet masks have a widespread global and domestic appeal.
The current launch comprises of 6 combinations of popular Indian ingredients namelyBesan+Turmeric, Cucumber+Aloe Vera, Neem+Turmeric, Saffron+Honey, Sandalwood + Orange Peel, Tulsi+ Yoghurt. The dual ingredients in the masks target dual benefits with special attention to overall skin health. The high-performing ingredients focus on deep hydration and the famed glow that has made the Korean Glass skin, a worldwide beauty phenomenon.
Reena Chhabra, CEO, Nykaa Brands, “Sheet masks are one of the most evolving verticals of the consumer beauty industry. As a category, it has witnessed an uptick owing to increasing self-care rituals. Nykaa Skin Secrets is a great entry-level offering, both in pricing and efficacy and its growing popularity has led us to introduce more variants, to aid consumers to build a personalized routine suited to their skin preferences. Created from the most efficient Korean technology and dual performing ingredients, we are proud to offer this sustainable and biodegradable product line for our users.”
Nykaa Skin Secrets Sheet Masks will be available on the Nykaa website/ app and in-stores across India and are priced at INR 100.