Mumbai: In a recent campaign, Asian Paints showed us that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Enter: Asian Paints Colour Experts who help men understand colours, designs and patterns better.
To extend the same thought on the digital medium, Asian Paints has released a digital video. Modelled around a social experiment, it furthers the thought that men can do with some help when it comes to understanding colours better. And the best way to start helping is to start early. The film captures interesting moments of how men and women see colours totally differently from each other and then goes on to propose an early start for men to come to the same level as women in their appreciation of colours.
Sukesh Kumar Nayak, Executive Creative Director, OgilvyAdvertising Mumbai: To take the campaign idea forward, we conducted a social experiment with a little twist. When men failed to see beyond the obvious, we decided to help them imagine colours better by starting young.
Creative Team:SukeshNayak, KunalSawant, FarazAlam, GarimaObrah
Account Management Team: Manish Tilwani, Ritu Pandya
Production House:Corcoise Films
Director: Neha Kaul
Producer: Cyrus Pagdiwala