Mumbai: India Gate Foods, the Basmati rice brand under KRBL Limited, has officially appointed Ogilvy as its creative digital partner. This collaboration aims to strengthen the brand’s digital presence and enhance engagement with a diverse audience across multiple platforms.
KRBL Limited, known for its commitment to quality and innovation in the FMCG sector, selected Ogilvy for its expertise in digital strategy, creative storytelling, and data-driven marketing. Through this partnership, India Gate Foods intends to leverage Ogilvy’s extensive experience in crafting compelling brand narratives and executing impactful digital campaigns.
Kunal Sharma, AVP – Marketing, Modern Trade & E-commerce at KRBL Limited, commented, “We are thrilled to partner with Ogilvy to redefine the staples category and transform how we connect with our customers. With over 40% of India’s internet users shopping online and the digital advertising market projected to grow at a CAGR of 21.5% through 2025, our collaboration with Ogilvy will help us strengthen our leadership in the rapidly evolving FMCG landscape. By leveraging cutting-edge digital strategies, we aim to build a dynamic food brand that resonates with the evolving needs of our consumers. This partnership will enhance our digital presence and enable us to create more meaningful interactions, driving growth and customer loyalty.”
He further added, “We’re excited to challenge the perception of the staples category with Ogilvy. By leaning into digital, we’re not just keeping up with the times; we’re rewriting the playbook. This partnership will help us unlock new opportunities to connect with our customers in a more meaningful and engaging way, transforming a traditionally functional product into a dynamic and relevant brand.”
Ogilvy’s mandate will include a comprehensive digital strategy, encompassing social media management, content creation, and influencer collaborations. The agency’s first purpose-driven campaign for India Gate Basmati Rice is anticipated to launch later this year, focusing on educating and empowering consumers to make informed choices for their families.
Prakash Nair, President at Ogilvy, expressed enthusiasm for the partnership, stating, “India Gate Basmati Rice is an iconic brand with a rich legacy. We are excited to be entrusted with their digital mandate and are eager to create work that will resonate not only with their loyal customer base but also attract new consumers to make India Gate their brand of choice.”
This partnership is poised to enhance India Gate Foods’ digital storytelling and customer engagement, further cementing its status as a preferred choice among consumers. The brand looks forward to a successful collaboration with Ogilvy and is excited about the innovative campaigns in the pipeline.
