MUMBAI: Ola has announced its partnership with Maha Kumbh 2025 to reinforce its shared commitment to deliver digital and green mobility experience to millions of devotees. By leveraging its ecosystem — कृत्रिम, Ola Electric and Ola Consumer, Ola aims to offer pilgrims a seamless, sustainable, and connected experience by integrating AI, green mobility, and enhanced options for travel during the Maha Kumbh Mela.
Bhavish Aggarwal, founder, Ola, said, “Maha Kumbh 2025 is a reflection of India’s rich traditions and aspirations for a tech-driven future. We truly believe that the strategic intersection of AI, green mobility, and digital-first solutions will enhance the Maha Kumbh experience for millions of devotees. Our partnership with Maha Kumbh exemplifies how innovation and collaboration can enable efficient management of large gatherings with smart and sustainable solutions. We look forward to such partnerships going forward and remain committed to building India as the global leader in technologies of the future.”
Earlier last month, कृत्रिम, an AI unicorn, delivered hosted open-source LLM services for the Kumbh Sah’AI’yak app, the first-ever AI-powered chatbot for Maha Kumbh Mela. The platform offers navigation and cultural insights and creates personalised experiences for visitors. An initiative of the Government of Uttar Pradesh, Kumbh Sah’AI’yak has been developed by the Prayagraj Mela Authority and UPDESCO, in collaboration with Samagra as the anchor partner.
Additionally, Ola Electric has enabled deployment of 1,000 e-scooters to ensure ease of mobility for pilgrims. The e-scooters are aimed at facilitating a green mobility experience by offering devotees sustainable and cost-effective mobility solutions, making the sacred journey both environment-friendly and convenient.
Ola Consumer has deployed what it calls affordable transit services at airports, railway stations, and cab rentals, making travel seamless during the Maha Kumbh Mela. In addition to this, Ola has deployed EV shuttle services within Mela grounds, offering convenience and accessibility to visitors throughout the congregation.
The launch of Kumbh Sah’AI’yak marked a milestone in कृत्रिम’s mission to boost India’s AI capabilities. The app supports Hindi, English, Tamil, Telugu, Marathi, Malayalam, Urdu, Gujarati, Punjabi, Kannada and Bengali, and offers a user-friendly interface with clickable options, voice commands, and media-enriched content.
Kumbh Sah’AI’yak app allows visitors to navigate the Mela area and offers guidance on topics like history, rituals, and significance of Maha Kumbh, travel and accommodation options, and key attractions around Prayagraj. With strong security measures to ensure privacy and prevent misinformation, the chatbot offers an experience for all attendees.
Maha Kumbh 2025 – on till 26 February, 2025 – is being hosted in Prayagraj, Uttar Pradesh, and is recognised as the world’s largest public gathering and collective act of faith. This congregation embodies India’s cultural and spiritual essence and includes ascetics, saints, sadhus, sadhvis, kalpvasis and pilgrims from all walks of life.
