Ipsos Global Predictions for 2024 shows a positive outlook emerging for the year 2024 with 87% urban Indians and 70% global citizens predicting it to be a better year. 85% of Indians are also hopeful of the global economy doing better in 2024.
And 8 in 10 urban Indians (84%) say they are willing to make personal resolutions and specific changes for themselves in 2024.
According to the survey, 71% of Urban Indians believe prices in the country will increase faster than people’s incomes. 79% global citizens echo similar views. In addition to this, 70% Urban Indians also believe that inflation will be higher in 2024 as compared to 2023.
Talking about the impact of technology, 61% urban Indians expect artificial intelligence leading to loss of many new jobs in the country next year. The biggest upside, 65% urban Indians polled believe artificial intelligence will also lead to many new jobs being created in the country.
With climate change wreaking havoc around the globe, 67% Urban Indians polled expect the government to introduce more demanding targets for reducing carbon emissions quickly, in 2024. 63% expect more restrictions to be introduced to reduce the amount people drive in their cars in the country.
As per the survey, 71% expect India to win more medals in the 2024 Summer Olympics than the last one. Also, 69% urban Indians predict office workers spending more time in the office than at home, in 2024.
These are the results of a 34-country survey conducted by Ipsos between Friday, October 20 and Friday, November 3, 2023.
Amit Adarkar, CEO, Ipsos India said, “Majority of our citizens have a positive outlook for 2024, predicting it to be a better year for them. Though they are bracing themselves up for a tougher year in terms of inflation, rising prices, higher interest rates and higher unemployment. Year 2023 was a bad year is the majority verdict. The year saw many upheavals due to inflation, rise in prices of essential commodities, yo-yo of fuel prices, drought and floodsand violence in certain parts of the country. The predictions for 2024 hinge a lot on optimism, of office workers going more often physically to work, govt taking stringent measures to reduce the carbon footprint, pay parity of women with men doing the same work, citizens becoming more tolerant of one another and India bagging more medals in its kitty in the summer Olympics. AI is expected to stave off some jobs and create new ones, so this will put a lot of emphasis on reskilling. Cautious optimism is the approach for 2024, as there is also fear of a new more severe pandemic and natural disasters.”
For this survey, Ipsos interviewed a total of 25,292 adults aged 18 years and older in India, 18-74 in Canada, Malaysia, New Zealand, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.
Feedback: [email protected]
