Optimum Nutrition, a Sports Nutrition brand, has launched a campaign to highlight its partnership with three female athletes, Priya Punia, Afshan Ashiq, and Sangeeta Phogat. They have joined the Optimum Nutrition team as part of the initiative to shine a light on the achievements of Women athletes in India and to help promote the importance of proper nutrition for female athletes as well as for overall wellness and fitness for women.
The video campaign seeks to inspire viewers by showing the strength and determination of these women who are shaping the path for women’s sports in India. These three athletes will be working closely with Optimum Nutrition to educate women about the importance of the right kind of nutrition and to encourage them to optimise their performance with the same.
Satyavrat Pendharkar, General Manager – Glanbia Performance Nutrition India Pvt. Ltd. (South Asia & META) shared his enthusiasm, “We are thrilled to be leading the charge in championing female athletes as ambassadors for our newest initiative. These women are not only talented and accomplished in their respective sports, but they also serve as powerful role models for all individuals, regardless of gender.”
Speaking on the campaign, ON Brand Ambassador and national cricketing champion, Rishabh Pant said, “When I came on board with Optimum Nutrition, it was due to a shared philosophy on nutrition and fitness. Seeing this campaign which is a testament to the indomitable spirit of Indian sports women, that pushes them to do MORE, to go beyond their limits so that the world will have no other choice but to sit up and take notice, my belief in their ethos is cemented further. We need to make good nutrition inclusive and gender-neutral. Women athletes from across India have a long way to go here and I am really glad that ON has taken this first step to work closely with them.”
Watch the film here: