MUMBAI: Orient Electric, part of the diversified $3 billion CK Birla Group, has launched its new digital campaign, ‘Thoughtfully Curated Lights for Your Home’. It is aimed at showcasing its lighting solutions for modern living spaces.
At the heart of this campaign is a digital film that showcases how right lighting can transform spaces and elevate experiences. The film unfolds the story of a modern nuclear family, capturing the warmth of their everyday moments, enhanced by different lighting solutions from Orient Electric. This film serves as the launchpad for the campaign, which will utilise different content formats that will look to highlight Orient Electric’s lighting solutions designed for every space, mood, and need.
Orient Electric offers lighting solutions to meet both aesthetic and functional needs. Besides lighting, the company is present in fans, home appliances, lighting, switches, switchgear, and wiring accessories.
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric said, “The inspiration behind our campaign is rooted in the transformative power of lighting in shaping the ambiance and feel of a home. We have kicked off the campaign with a digital film that showcases how our diverse lighting solutions can turn ordinary moments into extraordinary ones, encouraging homeowners to reimagine their spaces. The campaign continues with a strong social and digital media presence, offering educational and experiential content across multiple platforms, supported by premium placements to reach the right audiences.
“At Orient Electric, our goal is to deliver high-quality, premium lighting solutions that focus on both functionality and aesthetics, helping our customers create homes that reflect their personal style and elevate their everyday experiences.”
The campaign will have a wide reach across social media and digital platforms, including YouTube, Meta, and Inshorts, supported by collaborations with both national and regional influencers. Premium placements on Connected TV platforms will enhance outreach, while targeted placements in premium housing societies across major metro cities will connect directly with homeowners. Additionally, the company will use digital hoardings in high-traffic malls and prominent locations in select cities to enhance brand visibility and reinforce the campaign’s message.
