Mumbai: Oteria, a gender-neutral skincare brand under Rivpra Formulations, has unveiled its latest multimedia brand film #SkinInEveryLight, celebrating the modern woman’s balance of ambition, relationships, and self-care.
Conceptualised around relatable, everyday moments, the film follows a woman navigating her professional responsibilities while nurturing personal relationships and carving out time for herself. Through this narrative, the campaign underscores the importance of self-care as an integral part of daily living.
Set across multiple scenarios, the film highlights how simple personal care rituals can seamlessly fit into busy routines—from preparing for a demanding workday to sharing meaningful moments with loved ones at home. The storytelling reflects the evolving mindset of consumers who increasingly seek balance across different aspects of life.
Speaking on the launch, Vibhor Rastogi, Director, Rivpra Formulations & Oteria shared, “At Oteria, we believe self-care is an essential part of everyday living. Through this brand film, we wanted to capture relatable moments from modern lifestyles where personal care naturally fits into busy routines, relationships, and daily responsibilities. The campaign reflects our vision of making self-care simple, thoughtful, and seamlessly integrated into the lives of today’s consumers.”
The film places self-care at the centre of everyday routines, weaving in Oteria’s key products such as lip balms and under-eye cream to demonstrate how skincare can be both intuitive and essential. These product integrations are positioned subtly within real-life scenarios, reinforcing the brand’s focus on practicality and ease.
With this campaign, Oteria continues to build awareness around circadian rhythm-based skincare, encouraging consumers to align their routines with the body’s natural cycles for improved skin health. The film also features the brand’s newly launched lip balm range, available in flavours including Strawberry, Chocolate, and Vanilla.
The #SkinInEveryLight brand film is now live across Oteria’s digital and social media platforms, including Instagram and YouTube, as the brand strengthens its positioning around accessible, everyday self-care.
