Mumbai: OTTOEDGE, a global independent agency, has conceptualized the recent campaign for AMO Electric Mobility. The current EV space is too cluttered with tactical messaging around cost-saving, whereas in this campaign the agency has conceptualized a song that connects with the youth who are determined to change the world.
‘Karle Raho Se Yaariyan’ is the brand campaign crafted by the agency for the entire festive campaign.
The campaign was primarily released on the digital platform and within 1 week it has received a huge success. It has received 2+ million views on YouTube with unique 1.5 million views. Apart from that, the campaign will be also aired on National Television and regional news channels starting from Diwali week to win more hearts.
“I personally loved the song ‘Puri Hai Tyariyan.. Karle Raho Se Yaariyan.’ It really captures the essence of the AMO brand as it tries to portray the ambition of youth who is confident for any challenge” says Abhimanyu Sikarwar, Managing Partner, Ottoedge.
We are very happy with the results of this campaign. This festival starting Navratra we have grown by 300+% and the momentum is going to be big in coming Dhanteras and Diwali. Our campaign showcase the range of products and with new launches planned next month will further boost the brand. says Sushant Kumar, Managing Director, AMO Electric