Hareesh Tibrewala, Joint CEO – Mirum India shares his most important points of Focus for Mirum India in 2020
Best Place to Work
In 2019, Mirum India was recognized as a “Great Place to Work” by the GPW Institute. It was an extraordinary moment for us. As one of our team members put it “We always knew the Mirum is a great place to work. Now even the world knows about”. Our mission going ahead is to indeed become the best place to work. As a digital solutions company we straddle 3 domains: creative, tech and consultancy. We need to absorb the best HR practices across all these domains and bring them to life at Mirum.
Giving Back to Society
10 years back, we started off a 5-member social media agency operating out of a 150 sq foot office. Today we are part of the WPP family, with pan-India presence, global clients and a large team. It is time that we started giving back to society. As Marc Benioff, Salesforce CEO would put it: Business is the greatest platform for societal change
Every year, we try to push more delegation and more empowerment down the organization; and to involve a larger number of team members in decision making and organization building. 2020 will be no different. It has always been our endeavor to build Mirum into an institution that does not need to depend on individual excellence for success.
Data Analytics &Marketing Automation
Data analytics and marketing automation will continue to be areas of investment for us. Personalised communication, deep analytics and demonstrating ROI on digital investments are key client asks, that marketing automation is able to deliver on.
One of the newer areas of investment for us will be in the field of Human Experience Design. Over time the size of the screen has become smaller and attention span even smaller. One the other hand media costs are constantly increasing. Hence, good user experiences becomes in key in delivering media efficiency.