Our people are our strength, hence; we shall be actively looking for opportunities to invest in our human resources
Ajay Pratap Singh, Chief Operating Officer, Sportskeeda – “Despite witnessing good growth in the year 2020, I still feel that this is a year to forget, as the pandemic has brought much sorrow and chaos all around the world. Entering the new year, we are all geared up, with our mission being production of more engaging sports content across more sports verticals and we intend to align all our energy towards this.”
User engagement through videos
We’ve seen success this year with our video series like SK Live, Freehit and Rubaru, and the other short-form sports video content that we put out. This gives us the confidence to further invest in videos to create multiple Video IPs during the year.
Another vertical that we’ve been working on is in the App domain. We’re on track to launch specific apps for sports like cricket and wrestling and see it as a means of delivering more personalized content to our users.
Increasing user stickiness
Quality of our content in terms of depth and relevance is always something that we have prioritized and having a team of experts curating this content has definitely been an advantage for us. In the coming year, we will look at taking this to the next level with goals to enhance the average session durations on each section by improving upon the content quality.
Investing in our people
One of our core values is “our people are our strength”, hence; we shall be actively looking for opportunities to invest in our team. We have seen a lot of our team member’s exhibit entrepreneurial qualities and that is something we have felt has helped the organization grow faster and we will continue to bolster that culture.
From the tech front,integrations on top of our APIs is going to be an important focus area which will include integration with brands, advertisers, products, device manufacturers, etc. to be able to reach users whichever form factor they are present in. Apart from this we’re also looking to streamline the user experience on the website by optimizing factors like page load times and minimizing intrusive advertising.