Mumbai: Outbrain, the world’s leading discovery and native advertising platform on the open web, today announced the renewal of an exclusive partnership with Network18, the largest multi-media news, and entertainment platform for the evolved digital news consumers in India. The partnership will enable Network18 to fully leverage Outbrain’s full suite of ‘Engage’ publisher tools. Outbrain’s innovative technology will enable Network18 to marry editorial curation with personalization, drive audience growth and engagement, and increase revenue opportunities.
This partnership highlights the inherent value and reaches of Network18’s digital network – News18, Moneycontrol, Firstpost and Topper Learning for marketers to deliver valued content within brand-safe environments to a highly engaged and desirable audience. It has an exceptionally unique user base with 100 Million visitors per month.
Commenting on the announcement, Puneet Singhvi, President – Network18 Digital said, “We are very excited to partner with Outbrain, and leverage their expertise and innovative technology to create personalized experiences for our users across video and mobile through native advertising. Collaborating with trusted partners such as Outbrain ensures that we can maintain a brand-safe and quality environment for both our users and advertising partners. Our partnership with Outbrain will enable us to surface our own quality content to new qualified audiences while driving significant monetization.”
“We are delighted to announce our partnership with Network18. Together we will bring new and innovative content formats to their consumers”, mentioned Sandeep Balani, Head of India at Outbrain. “Our partnership is focused on driving strategic and sustainable growth while connecting the world’s leading brands to the Group’s quality audiences.”
“Outbrain’s offerings go beyond monetization. This collaboration will allow us to deliver technology that has the potential to not only advance Network18’s market position but also enable them to deliver a new and personalized content experience that delights the audience,” says Anand Makhija, Director of Business Development at Outbrain.
Outbrain India continues to gain momentum in the publisher ecosystem by signing 4 essential publisher deal in 2019, further strengthening the group’s presence in the region.