Pakistan Electronic Media Regulatory Authority (PEMRA) has relaxed the licensing regime for Mobile TV as it aims to promote latest trends and technologies for the growth of private electronic media. PEMRA has approved Mobile TV (Content Provision Service) licensing for five years tenure and has considered mobile TV as a value added service. Mobile TV license fee is likely to be PKR500,000.
Any company which is registered with Securities & Exchange Commission of Pakistan which has a minimum paid up capital of PKR3 million, having prior PTA (CVAS) registration and fulfilling other PEMRA legal formalities and eligibility criteria would be eligible to apply for mobile TV licence.
PEMRA has planned to utilise half of the gross revenue earned every year through mobile TV service would be allocated for establishment of PEMRA Electronic Media Research & Development fund, said a media report.
The fund will be used for encouraging electronic media growth and development, funding research projects relating to electronic media, employment facilitation for electronic media students, Internship stipends for electronic media students, organising electronic media workshops and seminars, facilitating industry for achieving digitalisation objectives and provision of loans for deployment of electronic media services in remote and under-developed parts of Pakistan.
