A+E Networks Asia has ordered a pan-regional treatment of the hit cooking reality format MasterChef, which will air on Lifetime across Asia later this year.
The local version is being produced by Endemol Southeast Asia, Endemol Shine Group’s Singapore-based production company. The 15-episodeMasterChef Asia will be filmed in Singapore. It will feature three judges, to be named at a later date, as well as contestants from across Asia. The show is presented by the Singapore Tourism Board and Knorr, in association with Panasonic and Changi Airport Group.
“MasterChef Asia marks an important milestone for A+E Networks Asia,” said Prem Kamath, the deputy managing director for the Asia-Pacific at A+E Networks. “The series is our most significant local commission to date and is a sign of our commitment to the Asian production community.”
Lynette Pang, assistant chief executive for the Singapore Tourism Board, said, “We are excited to support this wonderful opportunity together with Changi Airport Group at a time when our dining scene has never been more exciting. Even as we celebrate our multi-cultural culinary heritage, this new series will help highlight a new generation of future Asian and Singaporean ‘MasterChefs.’ Against the backdrop of our vibrant cityscape and culinary gems such as hawker centers and celebrity chef restaurants, viewers can look forward to a showcase of Singapore’s best culinary delights today.”
“At Knorr, we believe that crafting authentic, flavorful meals for your family should be easy and achievable—for moms and ‘MasterChefs’ alike,” added Jason Green, the VP of marketing at Knorr. “We think that MasterChef is the perfect platform to inspire more people to inject more flavor into their own home-cooked meals and in so doing, elevate the quality of food savored across the subcontinent.”