• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home 2021

2021 will see us working further to improve our products’ accessibility for consumers as the India’s digital revolution gathers pace after a subdued economic year overall

by Kalpana Ravi
February 2, 2021
in 2021, Exclusive, Featured
3 min read
2021 will see us working further to improve our products’ accessibility for consumers as the India’s digital revolution gathers pace after a subdued economic year overall
Share Share ShareShare

2021 will see us working further to improve our products’ accessibility for consumers as the India’s digital revolution gathers pace after a subdued economic year overall.

Partho Chakrabarti, MD, Faber-Castell India.

2020 has been a year of upheavals and uncertainties. Businesses around the world have had to re-think, re- strategize and re-evaluate their business model strategies forcing several to change their models almost overnight. However, the learning curve has been addressed as brands along with consumers now have now adapted themselves to the “new normal”. Keeping the ‘new normal in mind’ the year 2021 from a marketing point of view comes with its challenges as well as opportunities. For Faber-Castell India here are the 5 points of focus that would underline the messaging for 2021:

Sustainability 

Faber-Castell has always been a sustainable brand and its environmental responsibility does not end at environment-friendly sourcing of raw materials. The entire product life cycle, which includes the full life cycle of the product from environmentally friendly development, right through to disposal is of concern to consumers. This year, we had a special launch of Recycled Paper Pencils, made with recycled paper. The rainbow shavings underlined the brand’s priority to promote inclusivity. Add to this the water-soluble seeds found at the bottom of the product emphasized its eco-friendly quality of the product. Through this one pencil we are forwarding our goals of sustainability as well as inclusivity. This is not saying that we are resting on our accomplishment. Through advanced research and product development we are consistently attempting to further improve our sustainability score through innovation in our packaging and products.   The consumers have always positively responded to this and we hope that we will continue to be appreciated for it.

Expansion of consumer base 

As stringent lockdowns across the country impacted the social lives of hundreds of thousands of consumers, at Faber-Castell we leveraged the conditions to offer our products as tool for de-stressing and detoxing from digital over-feed. Through this, we have seen our consumer base broaden as a whole as DIY products and coloring materials shot up in popularity among urban youths. In 2021 we will focus on sustaining this increased user base and continue to slowly position the products as tool for unwinding from screen heavy workdays.

Ease of Purchase 

Faced with the prospects of uncertain lockdowns in the fight against COVID-19, Faber-Castell India quickly adapted to include E-commence in its inventory of services and revamped the website in 2020, to enable ease for consumers. Before COVID19, it was easier to walk up to the nearest stationery shop to buy small items like a pencil. However, the pandemic has compelled consumers and us to adopt e-commerce and dependency of digital means at a rapid pace. 2021 will see us working further to improve our products’ accessibility for consumers as the India’s digital revolution gathers pace after a subdued economic year overall.

Digital engagement with consumers

As a major part of our business comes from schools, One of India’s largest offline campaigns targeted towards children is our ‘Art With Purpose’, which unfortunately suffered a setback as schools around the country were closed. However, our online presence and digital engagement has always been high, we would also be focusing on how to make our digital community stronger in reaching more people outside of our social media as well.  We would also be pushing more and more tutorials, plan more workshops to engage with our consumers better and more consistently.

Creating an Art Education Platform

Going forward, Faber-Castell is also trying to create an Art Education platform which will bring together citizens from all around the world and especially make art education accessible for all in India.

Tags: Faber-Castell IndiaFocus 2021Partho Chakrabarti

Related Posts

Beyond The Boundary: ICC Women’s T20 World Cup 2020 documentary released worldwide on Netflix
Featured

Netflix earmarks $500 mn towards Korean Content in this year

by Editorial
February 27, 2021
0

Netflix has announced that it will be investing almost $500 mn in Korean content in 2021. The platform had around...

Read more
TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation
Featured

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

by Editorial
February 27, 2021
0

TOI Team Kerala celebrated its 9th Anniversary with a 16-page special pullout today, with 24 clients on board. As part...

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.