New Delhi: Perfetti Van Melle India (PVMI), the country’s leading confectionery player, announced category expansion by bringing the much-loved confectionery brand Chupa Chups in India. With this move, Perfetti is targeting the burgeoning lollipop market in the country. Priced at Rs. 5, the Chupa Chups Bubble Gum Filled lollipops shall initially be available in two flavours- Strawberry and Cherry. The company plans to manufacture Chupa Chups products in India at their facility in Manesar.
Making this announcement, Mr. Ramesh Jayaraman, Managing Director, Perfetti Van Melle India said, “Chupa Chups is one of our global power brands. India is a key market for us and we have decided to bring this popular brand to India. This is an important moment for us, as we plan to manufacture the product in India and wish to offer our consumers fun in the trademark Chupa Chups style. The unique bubble-gum filled lollipops have been specially created for our discerning Indian consumers. The products are excellent and consumer research validates that strongly.”
Mr. Rohit Kapoor, Marketing Director, Pereffti Van Melle India said, “We are delighted to add Chupa Chups in our portfolio. The brand will offer a truly differentiated experience to the consumers and would help develop the lollipop category further. The launch will be supported with an aggressive 360 degree communication starting from end of August.”
He further added, “Going forward, we have major plans to bring new product offerings and innovation under Chupa Chups, and are quite confident that Chupa Chups will emerge as a preferred choice with Indian consumers.”
Chupa Chups brand, created more than fifty years ago, invented the concept of lollipops and now dominates the segment in many markets. The brand is present in over 160 countries in various product formats and it was available in India also through imports. Chupa Chups derives its name from the Spanish verb chupar, meaning “to suck”. Its iconic logo was created by renowned Spanish artist Salvador Dali.
Perfetti Van Melle India Pvt. Ltd. is a renowned manufacturer and marketer of several high quality confectionery brands including Alpenliebe, Mentos, CenterFresh, CenterFruit, and Happydent. The company has market leadership position in the confectionery category.