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Home Featured

PhonePe takes up 6 sponsorships for IPL 2021 in its biggest-ever marketing push

by MN4U Bureau
March 18, 2021
in Featured, Marketing
Reading Time: 2 mins read
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Payment confirmations to boom on PhonePe speakers in Amitabh Bachchan’s voice
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  • PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021
  • PhonePe is also sponsoring 4 IPL franchises – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals

Bengaluru: PhonePe, India’s leading digital payments platform today announced that it has taken up 6 different sponsorships for IPL 2021. PhonePe is the official co-presenting sponsor for the television broadcast of IPL 2021 on Star Sports Network. It is also the Associate Sponsor for the digital broadcast of IPL on Disney+Hotstar. Additionally, this time PhonePe is also sponsoring 4 IPL franchises – Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals.

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This is the third year in a row that PhonePe is co-sponsoring IPL as the league continues to be the biggest sporting event in India offering its advertising partners considerable national reach. This year, however, PhonePe’s IPL campaign will run equally aggressively across multiple platforms including TV, digital and social media platforms.

In the biggest-ever marketing push for PhonePe, the marketing interventions will run through the year with a focus on the upcoming IPL 2021. The focus of the marketing activities will largely be on expanding the user base from 280 million currently to 500 million by December 2022 and drive preference for PhonePe among millions of new-to-digital users.

Sameer Nigam
Sameer Nigam

Commenting on the announcement, Sameer Nigam, Founder & CEO, PhonePe said, “We are kicking off our most aggressive national marketing campaign ever, starting with IPL 2021 next month. We have invested even more heavily on IPL this year, taking up 6 different sponsorships. As the category leader, it is our vision as well as our ambition to bring digital payments to every Indian household. Our aggressive marketing efforts are in line with this strategic priority.”

Tags: Chennai Super KingsDelhi CapitalsDisney+HotstarIPL 2021Mumbai IndiansPhonePeRoyal Challengers BangaloreSameer Nigam PhonePeStar

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