Mumbai: Piramal Consumer Healthcare’s flagship brand Tetmosol has appointed Pankaj Tripathi as its new brand ambassador, alongside the rollout of a new multimedia campaign aimed at repositioning the brand as an expert solution for skin infections.
The campaign is built on a strong consumer insight—millions of Indians, particularly those with active, outdoor lifestyles, frequently face heat, sweat, and hygiene-related challenges that lead to persistent skin infections. These issues not only cause physical discomfort but also impact confidence and everyday productivity.
Highlighting a gap in consumer behaviour, the campaign underscores how home remedies and regular soaps often fail to address stubborn (“ziddi”) skin infections effectively. Reinforcing its new positioning of “Skin Infection ka Expert Solution,” Tetmosol aims to establish itself as a credible, efficacy-led solution for such concerns.
As part of its strategic evolution, the brand has also expanded its portfolio with the pan-India launch of Tetmosol Prickly Heat Powder, marking its entry into adjacent, summer-relevant skin health and hygiene categories. The move is expected to strengthen its omnichannel presence across offline retail, e-commerce, and quick commerce platforms, while also extending reach into non-chemist channels such as supermarkets and modern trade.
Commenting on the development, Sai Ponugoti, CEO, Piramal Consumer Healthcare, said, “Tetmosol has long been trusted by consumers for its efficacy in addressing skin infections. With our new campaign and positioning of ‘Skin Infection ka Expert Solution,’ we are sharpening our focus on solving persistent skin infections and cementing the brands authority as an effective solution for skin infections.
Bringing Pankaj Tripathi on board is a natural fit—his authenticity, relatability, and credibility align strongly with our brand values and help us communicate this message with greater impact. Alongside this, our expansion into adjacent categories such as prickly heat reflects our intent to strengthen Tetmosol’s role as a more comprehensive and trusted partner in skin health for Indian consumers. Beyond functional efficacy, our new campaign underscores the link between skin health, confidence, and everyday performance, enabling individuals to overcome skin health concerns effectively and focus on what matters most while advancing our mission of helping India live free from skin infections.”
Sharing his perspective on the association, Pankaj Tripathi said, “The most impactful stories come from everyday realities. Skin infections are something many people deal with in their daily lives but often don’t pay enough attention to until it starts affecting their productivity and confidence. What I like about Tetmosol is its clear, solution-led approach to provide effective relief from skin infections. I’m glad to be associated with a brand that understands a real, everyday concern and helps people feel more confident in their own skin.”
