Pizza Hut has begun a brand evolution with the launch of a new logo, online ordering and a host of new pizzas.
The brand will introduce ten new crust flavours and a range of new ingredients and drizzles from 19 November.
Marketing the changes in the menu also means a change to the logo, which Pizza Hut has aimed to make more contemporary, with a ‘pizza’ shape.
Online ordering in English and Spanish has also been introduced as part of the changes, while the website has been revamped to become ‘more interactive and visual’.
“Pizza Hut has been defining what’s possible with pizza since 1958 and our newest changes are the most significant we’ve made in our history as we once again look to take the entire category to another level,” said David Gibbs, chief executive at Pizza Hut.
“We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavours, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms.
“We couldn’t feel better about the direction we’re going and the long-term impact these changes will have on our business.”
The changes will be promoted through a ‘Flavour of Now’ ad campaign, rumoured to be the largest campaign to date for the pizza brand
