Mumbai: Pizza Hut has announced a bold new brand transformation, unveiling its refreshed global identity with a modernized logo, a vibrant new visual language, and the global tagline “Feed Good Times.” This marks the beginning of an exciting new journey for Pizza Hut worldwide, aimed at creating more contemporary, joyful, and connected experiences for its customers.
By 2026, Pizza Hut India will roll out refreshed store identities, upgraded dining experiences, and a bold new expression of its Instigator of Joy platform. The refresh underscores Pizza Hut’s commitment to evolving with consumer expectations while staying true to its promise of bringing people together over pizza.
Speaking on the modernization journey, Manish Guptaa, Chief Marketing Officer, Pizza Hut India, said, “This refresh ushers in a new era for Pizza Hut in India – one where every innovation, every experience, and every pizza is designed to bring more delight and indulgence to our customers. ‘Feed Good Times’ is not just a tagline; it’s the promise that guides everything we do in this exciting chapter of our journey.”
As the first major innovation under the refreshed identity, Pizza Hut is introducing the Ultimate Cheese Crust across all pan pizzas. Featuring molten, gooey cheese infused into every bite and a crowned crust, it delivers an indulgent upgrade to the classic experience — perfectly aligned with the brand’s Feed Good Times philosophy.
The new logo reflects Pizza Hut’s renewed energy with softer, welcoming curves, dynamic design details such as a double “Z” to evoke vibrancy, and a flowing “H” that seamlessly connects Pizza and Hut. The design aims to resonate with modern consumers while keeping the brand instantly recognizable.
Rohan Pewekar, Managing Director, Pizza Hut Indian Subcontinent, added, “With this brand refresh, Pizza Hut India steps boldly into a new era – one that’s more modern, vibrant, and designed to amplify the joy of every pizza moment. The Ultimate Cheese Crust is our first celebration of this journey, bringing richer indulgence and more fun to every slice. We’re excited for our customers to experience this new chapter and continue choosing Pizza Hut as their destination for shared happiness and unforgettable pizza experience.”
