New Delhi: Integrated Centre for Consultancy Pvt. Ltd. (ICCPL), the country’s leading PR firm has bagged the account of Jivo Wellness – a leading player in FMCG industry based out of Delhi. With this, the PR firm would now be responsible to manage the media & communication strategies for the wellness brand.
Jivo Wellness- a Simple solution to Healthy India, was established in September 2010 by Baba Iqbal Singh, Former Director, Agricultural (HP) – and his four disciples – Ravinderpal Singh Kohli, Gurpreet Singh, Jasbir Singh, and Amandeep Singh. The company began with establishing its first State of Art rotary EOP plant in Kundli, Haryana. The plant was inaugurated by Mr. Gerry. Ritz (Agriculture minister of Canada) with an idea to serve humanity & to change the country’s nutritional attributes by introducing canola oil. Presently Jivo is the leading canola cooking oil brand in the category and also the largest importer & seller of canola oil in the country. Jivo is currently expanding into products like Wheatgrass Drink, Olive oil, Healthy Wheatgrass capsules, and Mustard oil.
Jivo Wellness supports education, healthcare & social welfare of underprivileged rural poor, by building schools, hospitals & welfare centers in rural India. And profits from this product are pledged to build value-based education institutions and health care centers for the rural poor.
ICCPL, will now be responsible for managing media & communication strategies on a pan- India basis which includes all the major metros. The agency has been previously managing a huge portfolio of Real estate, Startups, Education & health care clients. The agency was recently in news for posting a humongous growth of over 300% in Q3 of FY 20-21 under their digital subsidiary. They were also one of the leading agencies in FY 19-20 and had posted a whopping growth of over 75.6%. The agency today has a presence in over 22 Tier I & Tier II cities and soon plans to expand to the UAE market.