Doordarshan to launch a channel exclusively to farmers and agriculture with public broadcaster ‘Prasar Bharati’ actively considering such a proposal.
According to sources that the proposal is under consideration for the launch of a 24-hour agriculture-based channel which could leverage the expertise Doordarshan has in creating programmes for farmers and rural audiences, and telecast them to a wider audience.
Doordarshan has wide rage of programming catering to farmers already, by launching a channels exclusively for farmers will enhance the awareness, and will open new avenues among the farmers.
Agriculture is one of the fields to which Prasar Bharati is required to pay special attention according to the Prasar Bharati Act. The broadcaster is also considering what would be the most appropriate model for the launching of the channel.