Mumbai : McCan Asia Pacific announced the promotion of Joshi as a Chairman, who was working as President and will work alongside regional president Charles Cadell and Greater China CEO Jesse Lin.He will continue to be based in Mumbai.
Harris Diamond, chairman and CEO, McCann Worldgroup, said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.”
Joshi joined McCann India in 2002 as executive VP and national creative director.In his new role, Joshi will be in charge of markets like Greater China, the Philippines and Australia. Joshi was the president of McCann Worldgroup South Asia and CEO of the agency’s Indian operations. He was based in Mumbai and will continue to do so despite his new global mandate.
Commenting on his new role, Joshi said, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realise the value in globalisation. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”