MUMBAI: Swa Diamonds, a fine jewellery brand, has welcomed Indian actress Preity G Zinta as its brand ambassador. Swa Diamonds is looking to strengthen its footprint across India and the UAE.
Abdul Gafur Anadiyan, MD Swa Diamonds, shared, “In India, jewellery has always been more than just an ornament — it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only IGI/GIA-certified natural diamonds of VVS clarity and EF colour— symbols of the genuine love and trust our customers place in every piece. Our new campaign, ‘As Real As You,’ celebrates this authenticity — because every emotion you express deserves something just as real.”
Zinta said, “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”
In 2022, Swa Diamonds earned a Guinness World Record for creating a ring set with 24,679 natural diamonds.
It is headquartered in Kerala and has manufacturing units in Kerala and Mumbai. With over 400 stores across India and the UAE, the brand is on track to exceed 500 stores by the end of 2025.
