Chennai: Prime Focus, the independent integrated media services powerhouse announces the expansion of its digital cinema lab services into the southern markets. After establishing its services in key markets such as Delhi, Bangalore, Kolkata and Kochi, the brand is extending its footprint in cities such as Chennai and Hyderabad to also encompass deliverables for Tamil and Telegu films in its repertoire, in association with Krian Media. The brand’s Chennai and Hyderabad labs are all set commence its operations from 20th December, 2018 onwards.
Prime Focus Digital with its outstanding and state-of-the-art digital cinema lab services, is currently in discussions with leading film exhibitors like PVR and INOX to provide seamless services for their locations in the southern cities of the country. In addition to that, the brand is also currently working on projects with Viacom 18, 20th Century Fox, Walt Disney, Sony Pictures and several other key producers & studios for local content.
The brand’s primary intention to expand nationwide is to deliver uniformity in its services to exhibitors and thereby, effectively cater to multilingual content. With a total investment of 30 crores, the brand will be delivering high-quality technical support to the exhibitors, ensuring that the quality is in sync across the exhibitor’s screens throughout the nation. Multiple labs across the country will also significantly aid Prime Focus Digital in assisting producers and film exhibitors to avail excellent final output with premium and uniform quality services ensuring mastery in the deliverables.
Commenting on this development, Neeraj Goswamy, Sr. Vice President, Sales & Distribution of Viacom 18 said, “Prime Focus has been servicing the industry or several years now with their DI & VFX Business. Now, adding digital cinema services to their umbrella will mean complete content control across the board for Producers in India and a dependable one stop solution for exhibitors as well.”
Ranjit Thakur, Business Head of Prime Focus Digital stated, “Our endeavor is to be the pioneers of content processing systems in India, while ensuring optimum quality, reliability and timely delivery of digital cinema content across all languages on a pan India basis”
Vashu Bhagnani of Pooja Films said, “It’s a breath of fresh air for the industry to see a dominant player like Prime Focus’s initiative in the digital lab services Business. A much needed solution that’s a win-win for all in the business.”