Prime Video has announced the launch of FanCode on Prime Video Channels. It will be the first dedicated sports streaming service to launch on Prime Video Channels.
FanCode will bring more than 15 different sports including cricket, football, rugby, kabaddi, basketball, horse racing to viewers . Annual add-on subscription to FanCode is being offered to Prime members at an introductory price of Rs.249.
FanCode’s exclusive rights and partnerships include ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World and FIBA.
Vivek Srivastava, Head – Prime Video Channels, Prime Video, India, said, “At Prime Video, we know that while our entertainment preferences are delightfully diverse across the country, we are all ardent sports fans! All forms of sports have such strong, passionate fans following them and we would like to make access to a diverse array of sports super easy. We are thrilled to collaborate with FanCode to offer our customers an immersive sport viewing experience with a line-up that spans multiple sports and geographies. We are certain that the diversity in programming, and the convenience of enjoying all their favourite sports at a single destination, will delight sport lovers across the country. The addition of FanCode to Prime Video Channels also allows us to offer a comprehensive bouquet of entertainment, from international and local language content to kids-focused and now live sports.”
In the four years since its inception, FanCode claims to have streamed more than 45,000 hours of live sports content.
Yannick Colaco, Co-founder, FanCode, said, “FanCode wants to reach every sports fan across the country and this association with Prime Video is a step in that direction. We are excited to bring our premium content to Prime Video Channels and further increase our reach. The fact that FanCode will be the first sports platform on the service makes the collaboration even more special.”
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