New Delhi: PROSE Integrated, a new-age communications agency, has partnered with global technology giant KPIT Technologies Limited (KPIT) for their annual mega-event ‘KPIT Sparkle.’ KPIT is a ~Rs 21,500 crore Indian multinational company providing software solutions to global automotive giants. The 7th edition of KPIT Sparkle, to be held as a virtual event from 4 March to 6 March 2021 will be graced by eminent personalities like – Shri. Nitin Gadkari, Hon’ble Minister for Road Transport & Highways and Minister of Micro, Small & Medium Enterprises, Govt. of India and Dr. Rajiv Kumar, Vice-chairman, NITI Aayog.
Like every year, this year’s KPIT Sparkle also brings industry and academia together to shape the innovations of the future. Faculty and students of undergraduate, post-graduate, and PhD courses from the Science, Engineering, Design, and Management streams of over 1000 colleges and universities across India converge on the platform.
Kedar Sapre, Senior Marketing Specialist, KPIT, said “While going 100% digital was always the preferred medium for publicity, the event itself is being held completely digitally this year owing to the COVID-19 pandemic. The team at PROSE shared innovative ideas about the Virtual Conference and provided a 360-degree immersive and interactive virtual reality experience. The 3-dimensional design of the platform provides a complete audio-visual simulation of the environment with the audience having the option to view the content through any device and the flexibility to look and move in any direction through seamless navigation. This year, we have assigned PROSE with the responsibility to handle the entire virtual – event, besides managing the publicity of the event on social media platforms.”
“We are truly excited to win the digital responsibilities of ‘KPIT Sparkle’ for the fourth time. Handling the entire promotion and publicity of an event that rests solely on digital strategies is a daunting challenge. As this year’s event also migrates to a completely digital platform, the task cut out for us is even more challenging. Our team experimented with various formats used globally during the Pandemic and created a hybrid version customized for KPIT Sparkle says,” Setu Shah, CEO & Founder, Prose Integrated.
PROSE has won the ‘KPIT Sparkle’ account for the fourth year in a row owing to its stupendous success in handling digital publicity for the event in the past three years.