Publicis Worldwide has relaunched Nurun, its digital product service and platform development arm, to create a global unified digital offering featuring 4,000 experts across 30 offices globally.
The relaunch will see Nurun provide digital solutions across many of the Publicis Worldwide office locations such as San Francisco, Shanghai, Montreal and Madrid and other parts of the Publicis Worldwide network, including Poke in London and Ineo in Shanghai.
Global partnerships will also be created with brands such as Accor, Apple, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, EE, GM, Haier, Heineken, Kingfisher, L’Oréal, LVMH, Mulberry, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, Siemens and Tesla Motors.
The company has said the Nurun will continue to run independently of Publicis Worldwide under the leadership of chief strategic officer, David Gompel and global chief technology officer, Steve Tremblay ho will both report to Publucis Worldwide chief executive, Arthur Sadoun (pictured).
“Our purpose at Publicis Worldwide has been to lead the change, for ourselves and for our clients. With the new Nurun we are better equipped to fulfill this ambition. Nurun will have the best of both worlds: great digital capabilities and direct access to strategic and creative leadership throughout the Publicis Worldwide network,” explained Sadoun.
Earlier this month, parent network Publicis Groupe solidified its digital credentials with the acquisition of Sapient Group.