MUMBAI: Ahead of their season opener in the TATA IPL 2025, IPL franchise Punjab Kings have officially unveiled their new campaign ‘BAS JEETNA HAI’ featuring Captain Shreyas Iyer, Head Coach Ricky Ponting, and the rest of the squad.
The campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen in both candid training moments and striking cinematic frames. One moment features Arshdeep Singh letting out a lion’s roar—sher di dahaar. The aim is to capture the spirit of Punjab, set to the vocals of Punjabi singer Parmish Verma.
Also making appearances in the campaign are Shashank Singh, local heroes Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, along with rising stars Priyansh Arya and Musheer Khan—highlighting the team’s strong core of Indian talent.
Satish Menon, CEO, Punjab Kings said, “With this campaign, we’re not just showcasing our team—we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan live by. We’re building a fun and fearless identity—on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all.
“I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”
Punjab Kings will kick off their IPL 2025 campaign today against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. After an away fixture against Lucknow Super Giants, the Kings will return to their new home ground, the New PCA Stadium in New Chandigarh, for back-to-back clashes against Rajasthan Royals and Chennai Super Kings.
