Chennai: PVR Cinemas announced its association with much awaited upcoming movie of Super Star Rajinikanth Kabali as the Official Multiplex partner. This follows the deal between telecom major Airtel and the producers of the movie V Creation couple of day before in similar lines.
As a Multiplex partner of the movie, PVR Cinemas will in association with V Creations will introduce exclusive Kabali merchandise its cinemas and digital posters of the movie in its website.
The makers of Kabali and PVR Cinemas hope that the Movie merchandise are kind of consumer appetite for ownership of material items in memories of the film and it is a way to of consumer connect to relate with movie.
Gautam Dutta, CEO, PVR Cinemas said, “We are happy to announce that for the first time in the South Indian film industry, PVR cinemas will be the official multiplex partner of the much awaited movie Kabali. Since the mega star Rajinikanth has fans across the country and as PVR is known for going an extra mile for its patrons, it has associated with the movie production house to introduce exclusive Kabali merchandise at its cinemas. The patrons will not only have access to special Kabali merchandise at PVR cinemas but can also buy exclusive movie digital poster from its website.”
He further added, “Cinema viewing in India is changing at a dynamic rate. Today, the patrons demand a personal- visual treat when they enter to watch a movie. Movie merchandise is now seen as consumer appetite for ownership of material items that evoke memories of the film. The growing consumer connect to relate with movies, providing a replica of the favorite movies in their households has become quite a rage amongst the Indian audiences. Therefore, we are positive that availability of Kabali movie merchandise at our cinemas will be a big treat for all the fans of Rajnikanth.”
Kabali is set for a grand release on 22nd July all over India and the expectation for the movie is growing day by day in tandem with the growing popularity of the signature tunes of the moive. Earlier, Air Asia has signed with Kabali as official airline partner and painted its aircrafts with Kabali posters and announced various signature deals for fans watching Kabali Movie.