Ekans, the Indian superhero from POGO’s homegrown animated show ‘Ekans – Snakes Awake!’ set to bring his brand of action, fun and drama to the big screen.
The kids’ animated movie ‘Ekans – Hero Ek Villain Anek’ is screening at 72 PVR properties located across 40 cities in India from Friday, August 19 in Hindi, Tamil and Telugu. Along with the movie screening, PVR has planned a range of fun activities for kids including mascot visits and contests with Ekans merchandise as giveaways. An experiential zone will be created at flagship PVR theatres in Mumbai, New Delhi and Bengaluru where young fans will meet with Ekans. Additionally, weekend activities are planned comprising face painting, drawing, origami and interactive games for engaging the kids.
Speaking about the launch, Uttam Pal Singh, Head of Kids Cluster – South Asia, Warner Bros. Discovery, said, “Since the launch of our India original animation series ‘Ekans – Snakes Awake!’, it has consistently been a fan favourite. We are all set to take Ekans’ adventures and bravery from the small screen to the big screen with ‘Ekans – Hero Ek Villain Anek’. PVR Cinemas and the experience it provides makes it an ideal partner to premiere the movie and reach an even wider audience. We are sure the movie will appeal to kids across the country propelling Ekans to even greater popularity.”
Gautam Dutta, CEO, PVR Limited adds, “PVR is excited to host POGO’s much-awaited kids’ animated movie ‘Ekans – Hero Ek Villain Anek’. The movie is being released as part of PVR Kids’ Day Out initiative which offers the perfect opportunity for families with children to have a fun outing at our cinemas. It has always been our endeavour to offer exclusive content and differentiated experiences appealing to every customer demographic. We strive to create opportunities for our youngest set of audience to experience our unique offerings. We are certain that kids will enjoy watching Ekans on the big screen”.