QYOU Media, a company operating in India and US producing and distributing content created by social media stars and digital content creators, has announced that Raj Mishra has been added as a Nominee to join the Board of Directors of QYOU Media at the company’s shareholder meeting slated for July 17th, 2023.
In addition, Mishra will immediately begin an assignment to provide strategic advisory services to the company, principally surrounding new product launches into the direct-to-consumer market in India.
Mishra, Former Country Head at musical.ly, TikTok, and Triller, has a passion for merging technology and trends to curate valuable user propositions. He spearheaded strategy for Bytedance’s suite of products and apps in India, driving growth and popularity. As Country Manager at TikTok India, he formed the local team, collaborated with business partners and creators, and led the rebranding process after the acquisition. Later, he took on the challenge of strategizing for Bytedance’s newly launched product, Helo.
Curt Marvis, QYOU Media CEO and Co-Founder, said, “Raj is a unique and special leader and we are thrilled to have him join our team at QYOU Media. He has proven his ability to establish process-driven methodologies that drive extraordinary user engagement and financial success. TikTok was the fastest-growing app in the history of India super apps and we welcome his help as we roll out our direct-to-consumer businesses. In addition, he possesses the creativity, relationships, and drive that we believe can provide a real boost to our combined business efforts in India. The QYOU Media board and all management across our various properties in broadcast, connected TV, influencer marketing, and gaming look to leverage his skills to help grow our entire India operations further.”
Raj Mishra said, “It has been exciting to see and learn more about the growing potential of the QYOU slate of companies and products that have come into the market in less than three years. It is clearly now time to turn those jets on even higher and I could not be more excited to add my experience and passion for growth and profit to the mix. I look forward to immediately jumping in to provide strategic help to the teams here in India while helping the distinguished board of QYOU Media further recognize and understand the potential for growth that we all know is possible in India in the years ahead.”