• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, April 21, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Radio City expands the scope of AudaCITY to delivers solutions for Clients on across Platforms

by Editorial
September 21, 2017
in Featured, Radio
2 min read

Share Share ShareShare

Mumbai: Radio City 91.1FM today conquers the advertising space with AudaCITY, its dedicated creative hot shop,from being a leader in radio advertising, to becoming a one stop destination and a creative content partner for brands across platforms. Just over two years since its inception, AudaCITY has diversified to provide experiential solutions that drive brand advocacy beyond radio and has been recognised for path breaking, innovative work in the field of creative marketing and radio advertising. This disruptive approach amplified by the immense creative talent has resulted in AudaCITY bagging new clients across industry verticals ranging from FMCG, E-commerce to government and technology.

AudaCITY’ sexpertise across verticals is highlighted in the digital success story of Asian Paints’ “Make Room For Neu” campaign that showcases stories of some remarkable women that are truly inspiring. AudaCITY captured the limelight when Radio City’s popular RJs, challenged each other and went ahead to paint a wall in their respective homes, displaying the power of the digital medium through quality videos to bring out the essence of the campaign which was well received by the audience.

Another extraordinary campaign launched exclusively on Radio City for Google Maps depicted the power of on air creatives that invoked the theatre of the listener’s mind. The campaign seamlessly portrayed the various occasions like cricket matches, festivities like Ramazan and Ganesh Chaturthi where Indians experience heavy traffic. This exceptional storytelling, quirky and topical ideas, combined with a unique approach have resulted in AudaCITY being chosen as the go to creative and content partner for some of the top brands in the country.

Kartik Kalla
Kartik Kalla

Commenting on the growth and success stories,Kartik Kalla, EVP & National Head –Programming, Marketing & AudaCITY, Radio City said“In the rapidly evolving world of content marketing, there is a need for brands to have an original voice that helps them stand above the rest. AudaCITY, through its out of the box approach aims at equipping clients with that voice and the success stories are a clear outcome of this disruptive approach. We believe in breakthrough ideas and concepts that create compelling brand stories and we will continue on this path to help brands go beyond the ordinary and strike the right chord with the consumers.”

With the objective of strengthening the creative landscape in India, AudaCITY has also been at the forefront of recognising and felicitating outstanding creative marketing campaigns in the business. At the recently concluded Indian Content Marketing Awards, AudaCITY not just presented “The Most Audacious Campaign 2017″ to applaud the best branded content campaign across the country but also introduced “Radio Impact Award” – An open brief that highlighted the power of radio. AudaCITY also integrated with India Radio Forum 2017 and Golden Mikes Radio Advertising Awards 2017 to celebrate the best creative work in the Indian radio industry.

From entering new markets to conceptualizing and associating with large format events, AudaCITY has been pioneering innovative ideas that are leading the evolution of the radio industry. The success of AudaCITY is just another example of how Radio City is leading this competitive market with innovation and creativity at the core.

 

Tags: AudaCITYEVP & National Head – ProgrammingGolden Mikes Radio Advertising Awards 2017Kartik KallaRadio CityRadio City expands the scope of AudaCITYRadio Impact AwardThe Most Audacious Campaign 2017

Related Posts

BBC World Service unveils true crime podcast 'The Lazarus Heist'
Featured

BBC World Service unveils true crime podcast ‘The Lazarus Heist’

by Editorial
April 20, 2021
0

The BBC World Service is excited to announce its major new original podcast, The Lazarus Heist. It tells the true story...

Read more
Ogilvy India-South Creates the 'Boys are Back' campaign for Hercules
Brand Stories

Ogilvy India-South Creates the ‘Boys are Back’ campaign for Hercules

by Editorial
April 20, 2021
0

Bangalore: Ogilvy India-South launched a campaign for Hercules today.  ‘Boys are Back’ is the new campaign created for Hercules bicycles. This...

Read more
Please login to join discussion
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

Dainik Bhaskar Group
Featured

Divya Bhaskar – Surat Anniversary Masthead studded with 3000 real diamonds – A Fitting Tribute to the Diamond City of India

by Editorial
April 20, 2021
0

Mumbai: Dainik Bhaskar Group has been at the forefront of innovation in the print industry during the challenging Fiscal Year...

McDonald’s launches TVC campaign with Rashmika Mandanna that will be aired in Karnataka, Tamil Nadu, Andhra and Telangana

McDonald’s launches TVC campaign with Rashmika Mandanna that will be aired in Karnataka, Tamil Nadu, Andhra and Telangana

April 20, 2021
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

April 19, 2021
OMD India wins marketing and media mandate for AU Bank

OMD India wins marketing and media mandate for AU Bank

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In