Madurai: Radio City FM radio broadcaster today launched Radio City FM in Madurai. With this launch, Radio City now becomes a 37 network station nationally and expands its footprint in the south by adding 6stations to its roster.
Radio City has consistently been the No. 1 radio station in terms of average listenership share in Bangalore from December 30, 2012 to January 21, 2017. (Source: RAM Data – Radio Audio Measurement, Markets: Mumbai and Bangalore TG: 12+ Day-part: Mon-Sun 12:00 AM-12:00 AM, Place: All; Period: from December 30, 2012 to January 21, 2017) and now fortifies its presence in the South with a network across Bangalore, Chennai, Coimbatore, Hyderabad, Vizag and now Madurai.
Keeping in mind the stations brand ideology “RagRagmeinDaudeCity” the RJ’s will share 1000 facts about Madurai city thereby invoking the feeling of city pride – Naadinerambellam Madurai city.
Commenting on the launch, Mr. Abraham Thomas, CEO, Music Broadcast Limited said, “With the launch of our 37th station, Radio City 91.9 FM in Madurai we mark our expansion in the southern belt. Since inception, Radio City has been the most loved and the leading station in the south and we are all geared upto take this legacy forward and set a new benchmark with each new city.”
Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase of expansion has recently launched Kanpur, Ajmer, Kota, Udaipur, Patiala, Nashik, Jamshedpur, Kolhapur and Madurai and will be launching Patna, Bikaner soon. Radio City also operates a web radio on planetradiocity.com which has 40 stations as of date