Hyderabad : Radio City, entertained Tollywood fans, by crowning the winners of the most endeared award of the year, City Cine Awards Telugu, Season2. Radio City Cine Awards is one-of-its-kind people’s choice award that empowers listeners to applaud the efforts of the artists and technicians for their outstanding contribution to the Telugu film industry. Post a stupendous response in the debut season, the second season surpassed expectations with 1.36 Cr votes.
In its second season, Radio City applauded the winners from the Telugu fraternity across 20 categories with a grand trophy. Ram CharanTej and Keerthy Suresh won the Best Hero and Best Heroine respectively with Sukumar winning as a Best Director for his film Rangasthalam. As Telugu films are known for their foot tapping music, Sid Sriram and ChinmayiSripaada won the Best Singer Male and Female, and SS Thaman as Best Music Director.
Kartik Kalla, Chief Creative Officer, Radio City said “Radio City Cine Awards has been one of our most illustrious properties and the overriding response from our listeners since last 2 years is a testament to its success. Radio City continues to have a special bond with the Tollywood industry and this award is our way of giving back to the support and love they impart on us. We are elated to witness the property scaleup with a staggering response of 1.36 cr votes this year and we extend our sincere gratitude to all our listeners for their relentless support and a hearty congratulations to the winners.”
BlockBuster Director Sukumar said “I’m so glad the movie Rangasthalam has won five awards in Radio City Cine Awards in Best Hero , Best Film, Best Supporting Actor Male ,Best Supporting Actor Female and Best Director categories , and I’m so happy that I have won an award in Radio City Cine Awards as Best Director. I’m so much moved by the way these awards are carried out where people themselves act as a jury to nominate their favourite stars and vote for them to win this award. I’m happy to announce that Rangasthalam caters more than eight lakh votes. As a director I feel that more than the Box office collections and hit talks after a movie it’s these awards that boost me to take up more challenging projects to work on further days, so I thank each and every person who voted for me and my movie Rangasthalam , I would like to thank Radio City 91.1 FM for coming up with such wonderful initiative Radio City Cine Awards.”
As a build up to the second season, Radio City sparked the on-ground excitement and urged fans to participate in the excitement with Radio City branded vehicles at multiple touch points across Hyderabad and Vizag. Partaking fans also received an exclusive opportunity to interact with their favourite Radio City RJs in the city.
Radio City Cine Awards have been a path breaking initiative that has strengthened connect between Radio City listeners and their favourite regional stars across different states. For the second season of Radio City Cine Awards Telugu, the listeners voted to support their favourite celebrities under various categories. Public voting for Radio City Cine Awards Telugu Season 2 was open on thehttps://www.radiocity.in/citycineawards/ .The activity was promoted through teasers,nomination, voting promos and celebrity endorsements as a part of the on- air promotion. The finale of Radio City Cine Awards Telugu Season 2 was aired on 1st March 2019 across Hyderabad and Vizag.