Bangalore: Radio City announced the second leg of Radio City Cine Awards Kannada 2017,to applaud the exceptional artistes and technicians of the Kannada film fraternity. Radio City Cine Awards Kannada, will provide transparent access to listeners to cast their vote and support their favourite Kannada superstars.
Organised earlier for patrons of Kollywood cinema, Radio City Cine Awards Tamil2017, over 8 days witnessed stupendous success in Tamil Nadu. With over 69,76,455 votes listeners, the grand finale saw renowned artistes like Favorite Actor – Vijay Sethupathi and Favorite Actress – Keerthi Suresh and A.R. Rahman (Best Music Composer) among others being crowned as the winners.
To add to the festivities of Navratri and in honour of Goddess Durga, the grand event was graced by leading ladies of the Sandalwood industry – Shruti Hariharan, SumanRanganathan, Radhika Chethan, Sharmila Mandre, Sangeeta Bhat, Neethu Shetty, Manvitha Harish, Sparsha Rekha, Karunya Raam and Hitha Chandrashekar and Actor Srinagar Kitty (Hero). The glittering launch event held at Mantri Square, Bangalore was hosted by Radio City RJs- RJ Pradeepa and RJ Nethra.
At launch of this one of a kind initiative, Abraham Thomas, CEO, Radio City said “Very few award platforms aim to empower the consumer and recognize talent based on public opinion.We arecertain that Radio City Cine Awards will not only be a platform for our listeners and the audience to choose their favourite artistes,but will also be a catalyst between Kannadastars and their fans.”
He further added “We extend our best wishes to all the artists and technicians who have made 2017 an entertaining year for Kannadigas and look forward to felicitating them at the grand finale.”
Commenting on the launch of the Radio City Cine Awards, Suman Ranganathan said “Movies are intrinsic to our culture and amongst the most common forms of entertainment in Karnataka and the rest of India. Radio City Cine Awards is a great initiative by Radio City that not only provides recognition to artistes and technicians who have worked hard through the year but also empowers the listeners by allowing them to nominate and vote for their favourite celebrities. I am certain that Radio City Cine Awards will go a long way in upholding the trust of listeners and enable them to show their immense passion towards the Kannada film industry.”
Through this one of a kind initiative Radio City Cine Awards Kannada aims to strengthen the connect between the listeners and their favourite celebrities. Nominees and winners will be determined based on public voting which will be available via traditional mediums on-air, SMS, and new-age mediums Facebook, Twitter, WhatsApp. The unique selection process will allow listeners the City ke kone-kone Se to vote for their favourite stars.
The favourite celebrities will be nominated under 10 different categories like Favourite Actor, Favourite Actress, Favourite Director, Favourite Lyricist, Favourite Music Composer, Favourite Singer (Male), Favourite Singer (Female), Favourite Comedian, Favourite Cinematographer and Favourite Movie. The voting for public will be open across platforms like SMS, new-age mediums Facebook, Twitter, WhatsApp.
To make the celebration grandeur, Radio City will also kickstart the 6th year of ‘Studio Ratha’an annual celebration of Dussehra in Bangalore.