Mumbai: Radio City has added grandeur to the mega festival of Ganesh Chaturthi. With a brand new TATA Tiago being given away to a lucky winner, the network has made the festival of prosperity and bounty even more magical for Mumbaikars. Beginning 25th August listeners will get a chance to participate on-air, on-ground and through the digital medium for Radio City’s ‘innovative campaign.
Radio City ‘BappaAayengeGaadiLayenge’ campaign will culminate with a grand finale on 3rd September 2017 at Infiniti Mall, Malad, where one lucky participant from aamchi Mumbai will win magnificent Tata Tiago car. On the onset of Ganpati festival, music maestro Shankar Mahadevan launches his brand new Ganpati Song – Tu Tu Tutari exclusively on Radio City. Not just this he co-created the Rag Rag Mein Daude stationality Jingle of Radio City dedicating it to all the Ganesh Bhakts like him.
To amplify the campaign, Radio City will engage with the listeners by adopting a comprehensive 360-degree approach. As a part of on air promotion, Radio City will run an on air contest, where RJ’s will quiz the listeners with Bollywood trivia. One finalist will be selected every hour till 2nd September.
Speaking about the activity, Kartik Kalla, EVP & National Head – Programming, Marketing & AudaCITY, Radio City 91.1 FM said, “Ganesh Chaturthi is one of the most important festivals celebrated in Mumbai and Maharashtra. It denotes goodwill, harmony and prosperity, and infuses a strong sense of oneness among different people who partake in the revelries. Radio City’s ‘Bappa Aayenge Gaadi Layenge’ and City Cha Bappais our way of celebrating this euphoric festival in Maharashtra. Through this campaign, we were able to connect with all 11 cities that we are present in Maharashtra to add a little more cheer and music to their celebrations. We are certain to strengthen theconnect with the listeners and add to their festivities by giving away a brand new car.
Radio City also extended Ganesh Chaturthi celebrations to all 11 stations in Maharashtra with ‘City Cha Bappa. Through the LIVE Radio City studio shift listeners will remain updated about the proceedings in their favourite pand also they do not miss out on anything.
In addition to this, Radio City also acted as a mushak, GanpatiBappa’svahan in Pune, Nashik,Kolhapur,Ahmednagar and Nagpur, who is supposed to communicate every devotee’s wishes to Lord Ganesha. Listeners can share their wishes by tuning into Radio City or login at radiocity.in and the most deserving ones will be fulfilled by Radio City.