Mumbai: Radio City 91.1FM, radio network launched the Kar Mumbaikar initiative in Mumbai to give back to the society by pledging for plastic ban. Radio City kick started this initiative by creating awareness on the plastic ban which was recently implemented by the Maharashtra government. Radio City invites Mumbaikars to come together to pledge against the use of plastic along with Sonu Nigam and popular duo of RJ Salil & Archana. Radio City has organized a music concert playback singer Sonu Nigam who has joined the rally and is gearing up to perform livefor the cause.
As part of the Kar Mumbaikar campaign, Radio City commenced a week long activity across Mumbai to spread awareness about Plastic Ban. To aid in the transition of using environmental friendly materials, Radio City is distributing cloth bags to shopkeepers, fruit, vegetable &flower vendors and fellow Mumbaikars. This campaign was initiated in Dadar Phool Market in the presence of Radio City’s popular RJ Salil & Archana, social activist Afroz Shah, Consul General of Norway in Mumbai Ms. AnnOllestad, BMC Deputy commissioner Ms. Nidhi Choudhari and will continue for a week at various touch points across Mumbai.
Urging Mumbaikars to Rally for the Cause, Playback Singer Sonu Nigam said,“Plastic causes widespread destruction to our environment and its ban in Maharashtracouldn’t have come sooner. Kudos to Radio City for launching the Kar Mumbaikar campaign and taking up this cause in such a compelling manner. I urge Mumbaikars to root for this by completely eliminating its usagein their day to day lives. I hope all my fans will rally for this cause by joining me on Friday, in a musical evening dedicated towards bringing a positive change.”
The event will take place on 29th June 2018, 7pm onwards at Phoenix Market City, Dublin Square. Tickets can be booked on Bookmyshow.
Radio City has established itself as the most influential radio network that thrives to inculcate a positive change amongst its listeners by rallying them to fight for city specific social issues. The Kar Mumbaikar campaign has proven to be another instance where Radio City has led by example when it comes to supporting a social cause.