• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, April 18, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Radio City’s #MeraGhaata campaign aims to create awareness on road safety

by Editorial
December 11, 2018
in Featured, Radio
3 min read
Radio City’s #MeraGhaata campaign aims to create awareness on road safety

Share Share ShareShare

The campaign conveys the message “Traffic rules todnemeinjitna tera Ghaata, utna #MeraGhaata”

New Delhi: Radio City, India’s leading radio network, launched #MeraGhaata, a campaign to create awareness about traffic rules and address the issues of underage driving, drunk driving and jay walking in the national capital region, Delhi. The voice of Delhi, Radio City’s RJ Ginnie took up the role of being the ‘Driver of Change’ for this campaign and on her popular morning show, ‘Suno Na Dilli’ 7am to 11.am, Monday to Saturday, encouraging listeners to consciously stop flouting traffic rules.The campaign, in association with Delhi Traffic Authority/Police, is aright blend of satire, humour and facts. #MeraGhaata, a three-week-long campaign which started on 3rd December, will manifest itself on-air, on-ground and on digital platforms. Led by RJ Ginnie, along with other Radio City representatives, this campaign will bring about a sense of self-realization amongst the Delhiites and influence a positive change in the society.

To amplify this message, Radio City launched a hard-hitting video on the menace of underage driving, drunk driving and jay walking, by recreating the popular song ‘Tera Ghaata’, sungby the famed singer Gajendra Verma. The video encapsulates the consequences of breaking traffic rules and encourages Delhiites to take the onus of preventing road mishaps.This message driven campaign will be supported with a 360 degree marketing approach, including on-ground, digital, print and outdoor.

Kartik Kalla
Kartik Kalla

Commenting on the launch of the campaign, Mr. Kartik Kalla, Chief Creative Officer, Radio City said,“Radio has the power and reach to influence mindsets at large and Radio City, has always strived to resolve the issues the citizens strugglewith. Since we are all equally guilty of breaking traffic rules, the idea behind the campaign is to encourage Delhiites to take onus of our actions.The song chosen for the campaign is immensely popular amongst the listeners and thus, we chose to take a digital route that resonates best with them. We are optimistic that we will be able to bring about a significant difference in building better civic sense and social responsibility among the people of Delhi.”

Expressing her thoughts on leading this drive, popular Radio City RJ Ginnie said“I believe Radio and its role is constantly evolving in today’s day and age. It is no longer limited to just music and fun – it is also a great influencer in highlighting daily problems and social issues in such a manner that it stays with the listener. Traffic is one of the biggest problems of Delhi and the fact is that each one of us is equally responsible for the mess. Whether it is giving keys to underage children, not following road rules, not using foot-over bridges and subways, we’re all guilty of it. It is imperative that all of us unanimously make an effort to bring about a change and make Delhi better.”

Singer Gajendra Verma of Tera Ghaata famewhich served as the inspiration for the name of this campaign, said,“It is an honour that my song is lending itself to such an important cause and I hope people start becoming more responsible citizens when it comes to following road traffic rules. I support RJ Ginnie and Radio City for this initiative. Drunk driving, jay walking and under age driving – the three main aspects Radio City’s #MeraGhaata campaign seeks to redress – have severe consequences that most of us do not realise.”

According to, Mr. Alok Kumar, Joint CP Traffic, Traffic Commissioner of Delhi,“As many as 35,598challans have been issued  for drunken driving until 30th November 2018 and more than 20,000 vehicles have been impounded.With this influential campaign, Radio City continues to amplify and highlight important issues plaguing our societies, made possible due to the channel’s understanding of the pulse of the city.”

These initiatives further amplify its philosophy of ‘Rag Rag Mein Daude City.

Please use the link below to view the video:

Tags: #MeraGhataa campaign to create awarenessaddress the issues of underage drivingdrunk drivingjay walkingRadio Citytraffic rules

Related Posts

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre
Featured

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre

by Aboli Kadam
April 17, 2021
0

The Broadcast Audience Research Council (BARC) shared its report of week 14 (3rd April 2021 – 9th April 2021). In...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA
Featured

BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

by Neethu
April 17, 2021
0

The Broadcasting Audience Research Council (BARC) released data for Week 14. Among the Top Channels across the genre and all...

Read more
Please login to join discussion
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021

Subscribe to Newsletters

Trending

LG Electronics launches new TVC featuring LG Dualcool Air Conditioner “All In One, One In All”
Brand Stories

LG Electronics launches new TVC featuring LG Dual Cool Air Conditioner “All In One, One In All”

by Editorial
April 17, 2021
0

New Delhi: LG Electronics India launches its new TVC featuring LG DUAL COOL Air Conditioner, uniquely designed for their customers...

Shyam Steel India embarks on a vision to build the nation; Launches their new TVC Campaign, “Maksad Toh India Ko Banana Hai” starring Sonu Sood

Shyam Steel India embarks on a vision to build the nation; Launches their new TVC Campaign, “Maksad Toh India Ko Banana Hai” starring Sonu Sood

April 17, 2021
Fun2 App unveils New Features to Engage Creators inImmersive Experience

Fun2 App unveils New Features to Engage Creators inImmersive Experience

April 17, 2021
Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In