New Delhi: 94.3 Radio One India is the first media company in India to win the famed Kotler Excellence Award for excellence in ‘marketing differentiation’.
The awards, named after Prof. Philip Kotler – an American marketing author, consultant, and professor, were developed to recognize genuine mastery in the field of marketing by celebrating exceptional achievements of business professionals.
Kotler is currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of over 60 highy influential marketing books.
The Kotler awards are given out at the World marketing summit (WMS), an independent global organization, headquartered in Toronto, Canada, committed to “Creating a Better World through Marketing” and thereby alleviating poverty.
The World Marketing Summit was founded and convened in 2011. The summit has been held earlier in Bangladesh, Malaysia and Japan and was held for the first time in India with the theme ‘Industry 4.0 – Transformative Marketing, Block chain, Ethics and Disruptive Innovation’.
94.3 Radio One India was awarded for excellence in marketing differentiation for its work on clear segmentation and ‘disruptive differentiation’.
Vineet Singh Hukmani MD & CEO 94.3 Radio One India, said: “This award re-affirms our management’s faith in clear segmentation & disruptive differentiation. We are happy to receive this award on behalf of our 6 million strong tribe of upscale listeners in India, that we call ‘International Indians’.”