The bond between a brother and a sister is eternal, a mix of sweet and sour memories. No matter how many fights they are involved in, they encourage, protect and stand by each other at all times. The instants of teasing, arguments, complaining, sharing, and caring remain in the memories forever and make this sibling relationship stronger and more special. To celebrate this unique bond, Raksha Bandhan is celebrated. Brands are making this year’s Raksha Bandhan even more special by running special offers to heart-touching campaigns.
Have a look at a few Raksha Bandhan Campaigns:
SKINN by Titan celebrates sibling bond this Rakhi with Manushi Chhillar and her sister. SKINN fragrance brand from the house of Titan releases a digital video for its #BestSaidWithSkinn campaign to celebrate Rakshabandhan with the renowned pageant winner and upcoming Bollywood Actor Manushi Chhillar and her sister. Conceptualized by Ogilvy South #BestSaidWithSkinn campaign celebrates the beautiful bond of sibling love with a nostalgic twist and presents fine fragrances from SKINN by Titan as the most thoughtful gift for your siblings in this season of gifting.
Kotak Mahindra Bank Limited
Kotak Mahindra Bank Limited (KMBL) today introduced a special greetings feature to its recently launched revolutionary payments service on its mobile banking app – ‘Pay Your Contact’. In addition to sending money or making payments in an instant to any contact simply by entering the beneficiary’s mobile number. This new feature will allow customers to send a personal note and greeting attached to their money transfer on special occasions like Raksha Bandhan, Diwali, Christmas, Eid, birthdays, anniversaries, and any other. The greetings feature can also be used by customers to send a simple ‘Thank You’ note to house help, Kirana shops, delivery personnel, and others at the time of making a payment.
Deepak Sharma, President, and Chief Digital Officer, Kotak Mahindra Bank said, “Gifting money to express one’s love or appreciation is among the most followed traditions in India. At times, money transfers can seem a bit impersonal. A small gesture such as sending a personalized message that conveys one’s sentiments can bring people closer together. This new feature also takes on new meaning as it brings about emotional proximity in an age of social distancing.”
Reliance Smart Digital
SMART Superstore, the hypermarket brand from Reliance Retail, brings alive the bitter-sweet bond that siblings share, with their latest campaign #SMARTRakhi.
Rakhi gifts have always been traditional & conventional – chocolates, sweets, etc. This year, the SMART superstore explored the fun side, the real bonds of the bitter-sweet relationship that siblings share through quirky non-traditional gifts that personify and truly exemplify their relationship.
To celebrate the sibling bonds of love and protection, Candere, an online jewelry retailer has been promoting its new Double Gold Rate Protection scheme.
Candere has promoted a DGRP scheme that protects customers from fluctuations in gold prices. Under this scheme, you can book your gold or diamond jewelry by paying 10% and choose to pay the balance within 6 months for gold jewelry or 12 months for diamond jewelry. Candere has also come out with a range of flexible men’s bracelets for sisters who are looking for something classy for their brothers on Rakshabandhan.
“We expect to see the #IssBaarRakhiKiDoubleSuraksha campaign to be a great success as it marks the beginning of the festive season in India. The fluctuation in gold rates is the only worrying factor for customers in a book now pay later scheme but we have addressed their fear in a unique fashion. We expect consumers to take interest in the scheme and expect a decent uptick in bookings during this period. We expect lightweight affordable diamond jewelry to be the flavor of the season this year,” said Rupesh Jain, CEO Candere.
Senco Gold & Diamonds has launched a special jewelry collection to celebrate the bond and affection between brothers and sisters this Raksha Bandhan. To cherish this special moment of love with blessings, good wishes, and tokens of affection, Senco Gold and Diamonds has unveiled a range of specially designed Rakhis made of gold and silver. Designs of these Gold and Silver Rakhis are inspired by Indian mythology and cultural signs. The collection of Gold Rakhi range starts from INR 15,000 whereas the price of Silver Rakhis collection starts from INR 500.
‘Precious moments and bonds are celebrated with auspicious metals, and Raksha Bandhan is one such auspicious occasion that cherishes the bonding between a brother and a sister. To celebrate this bonding of siblings on Raksha Bandhan, we have unveiled specially designed Rakhis in gold and silver which I am confident, will bring smiles on their faces,’ said Joita Sen, Director, Marketing and Designs, Senco Gold & Diamonds.
GO FIRST (formerly known as GoAir) will commemorateRaksha Bandhan this year by introducing exciting offers for customers. Passengers stand a chance to win an all-inclusive paid holiday for two to Goa and Maldives. Those flying on August 15 and August 22 will also get a slew of in-flight gifts.
Speaking on the initiative Kaushik Khona, Chief Executive Officer, GO FIRST, said: “Raksha Bandhan holds a special place in the heart of every Indian, and this year GO FIRST will celebrate the festival with our passengers and make them feel special. To mark these occasions we have introduced various celebratory activities and offers, in line with ourYOU FIRST philosophy.”
Bombay Shaving Company
This Raksha Bandhan, Bombay Shaving Company celebrates the progressive and evolved sibling relationship that challenges gender norms. The concept of protection that was central to this festival has translated into being each other’s support system now. ‘Raksha’ takes a new meaning wherein a sister is happy being empowered by her brother to shine through.
Conceptualized by Samriddh Dasgupta, Vice President Marketing, Bombay Shaving Company elaborates his thought behind the campaign,” Bombay Shaving Company has always been a preferred choice of gifting for customers seeking high quality, high value, and thoughtfulness. The brand is included in their joyous moments throughout the year, making their bonds with friends and family stronger. The inspiration behind the Rakhi brand campaign video came from one of our customers who reached out to us to get a personalized gift for her brother. Hearing of her achievements and how her brother supported her throughout a challenging journey, we got motivated to capture the same emotions into a minute-long film while delivering an impactful message”.
With Raksha Bandhan around the corner, CashKaro has announced its campaign, #OurForeverRakshaks.
This campaign is about tying rakhis to the frontline workers in our daily lives who protect us in the smallest ways. The brand further invites its users to participate in a contest wherein they need to upload a similar video on Instagram of the frontline workers who’re their everyday rakshaks, tagging CashKaro. Any 5 lucky winners stand a chance to win Amazon Gift cards.
Blue Dart, takes its Group credo of ‘Connecting People, Improving Lives’ further by launching its Rakhi Express offer. The offer, while allowing individuals to connect with their loved ones across the world, aims to appreciate and give thanks to the nation’s COVID-19 warriors who continue to work to protect every Indian citizen.
The offer provides all COVID-19 warriors, sending or receiving a Rakhi shipment, a special discounted price of INR 200/-. Customers sending their rakhi shipments to their siblings and loved ones domestically are offered a special discounted price of INR 250/- on shipments weighing up to 0.5 kg. Blue Dart understands that loved ones sometimes may reside abroad and therefore, for all international Rakhi shipments, customers can avail a discount of up to 50% on Basic Freight for shipments weighing between 0.5 Kg to 2.5 Kg, 5kg, 10kg, 15kg and 20kg with Time Definite Express Delivery. The offer period runs from July 26th to August 23rd, 2021.
Ferns N Petals
Ferns N Petals, rolls out a brand new digital campaign, “ BandhanPyar Ka ”, on the occasion of Rakshabandhan, featuring Actor- cum- siblings Saaquib Salimand Huma Qureshi, during the launch of India’s first-ever Rakhi Label- Sneh.
The heartwarming reel is conceptualized by the creative team of Ferns N Petals. The film narration goes from “Huma Qureshi being an older sister is teasing his younger brother Saaquibas she made his mustaches while he was sleeping. After Saaquib got up, he realized how her sister is mocking him and promises to serve him with his favorite sweet Kheer if he doesn’t wash his face. After the ritual of tying the Rakhi, he realizes that he has been served with saltkheer.” The family in a playful mood celebrates and enjoys the occasion of Rakshabandhan with affection (Sneh).
Edelweiss Mutual Fund launched a new film celebrating the ‘Bond of Love’ – Raksha Bandhan.
Radhika Gupta, MD & CEO, Edelweiss AMC said, “Raksha Bandhan is not only about celebrating the traditional relationship between a brother and sister. It’s about celebrating any bond that is meaningful and stands the test of time. These bonds are not built in a day but nurtured overtimes. This Rakhi, Edelweiss AMC celebrates these bonds.”
The film has been conceptualized by Campen FactoryProduction House Pure Picture Pvt Ltd And directed by Ripunjoy B’yum.
Shree Maruti Courier
To make this year’s Rakshabandhan festival even more special, Shree Maruti Courier Services Pvt. Ltd., one of India’s leading courier and logistics companies, has announced the launch of unique online and offline Rakhi booking and delivery services to cater to the customers’ needs for this festival of Raksha. With the threat of the third wave of COVID-19 looms large across India and safety through distancing is need of an hour, the company has started Online booking of Rakhis and Chocolate packs and streamlined delivery services to safeguard the customers on this festival.
Lomotifs’ #LOMORAKHI campaign is a nationwide initiative that will present creators across India with the chance to create fun remixes by using videos showcasing their bond with their sibling with the help of Lomotif’s curated playlist. The playlist will feature songs that describe the idea of having fun and taking it easy when in the company of your siblings. The remix videos can be made all the more engaging with the GIF’s curated for Rakshabandhan on Lomotif. All that one has to do is to subscribe to the official #LOMORAKHI channel and post their videos using the hashtag #LOMORAKHI on the campaign channel in the app and tag @lomotif_india.
Avni – a menstrual health startup has launched a new awareness campaign titled ‘PeriodMeinRaksha’ on the occasion of Raksha Bandhan. The campaign aims to normalize the conversation around periods across genders and generations. The idea is to focus on men and make it simpler for them to understand the concept and practices so that they further lend the right support to women.
In this quest, we take one step to sensitize men about periods, what exactly happens inside and how they can be cognizant and supportive towards it. Through focused workshops, our experts will help take them through real-life situations and share tips to help them in making the women less hesitant about talking in front of them,” said Apurv Agrawal – Co-Founder, Avni – Menstrual healthcare startup.
MensXP has unveiled its annual Raksha Bandhan Sale from August 11th all the way until August 15th ‘21. This sale is aimed at offering siblings a great opportunity to shop curated gifts for each other and celebrate their loving relationship.As a part of this sale, MensXP will showcase a wide range of over 20,000 products from 600+ brands at up to 70% off ranging from beauty & grooming, fashion & accessories and gifts & games all the way up to barware.