Mumbai: Carrera, the global lifestyle brand, launched its latest campaign, #DRIVEYOURSTORY today at The Lalit, Andheri, Mumbai, in the presence of Mr. Kyriakos Kofinas Managing Director IMEA (India Middle East Africa) & APAC (Asia Pacific) and its dynamic brand ambassador, Ranveer Singh.
Brand’s hashtag #DriveYourStory states Carrera’s attitude and approach to life. It talks to, and is about, people who have the courage to be themselves, to take their lives into their own hands and literally drive their own authentic stories.
These are the components of Carrera #DriveYourStory campaign which encourages consumer to take on the unknown and be an undisputed free spirit.
Carrera launched the campaign in India through an exclusive candid film of its vibrant brand ambassador, Ranveer Singh which was premiered at the launch event last night in Mumbai. In the heart-warming #DRIVEYOURSTORY film, Ranveer Singh will not only be seen talking about his life but also his struggles, the hard work, the passions that went into making his dreams come true and being where he is now. The film is shot by the award-winning photographer, Denzil Machado. The film is shot by the director/DOP, Denzil Machado.
Post the premier of the film, Ranveer Singh took the stage and filled the gathering with his infectious energy, making the event unforgettable.
Resonating with the brand’s core elements, brand ambassador Ranveer Singh said, “I am very proud to be the brand ambassador for Carrera. The #DRIVEYOURSTORY campaign is close to my heart as it traces my journey to achieving my one big dream. Carrera is all about shaping personalities, for people who are forward looking, authentic and I hope that through our association we will set a benchmark in this industry.”
Being the lifestyle trend setters since last 62 years, Carrera also showcased their latest SS18 collection at the event.
Talking about Carrera’s #DRIVEYOURSTORY campaign, Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, said, “We are thrilled about Carrera’s new campaign #DRIVEYOURSTORY with the Bollywood sensation Ranveer Singh. We have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to today’s millennials.”
The evening concluded with a high voltage performance by the famous pop singer Prateek Bhadur which was thoroughly enjoyed by the crowd.