MUMBAI: SuperYou, co-founded by Powerhouse Ranveer Singh, which operates in the country’s protein market, is celebrating the launch of what it claims is India’s first Protein Wafer Bars with a funding announcement for an undisclosed amount from Nithin and Nikhil Kamath. They are co-founders of Zerodha-backed venture firm Rainmatter, which invests in impactful ventures in the consumer space. This funding aims to reinforce SuperYou’s mission to make affordable, protein-rich foods accessible to Indian consumers.
The funding news comes on the cusp of SuperYou’s recently launched launch film. Featuring the star and co-founder of the brand, the launch film finally gives fans the ultimate answer to the question: “What is he on?” In the launch film, Singh declares, “My supply is now yours,” introducing SuperYou as the source of his boundless energy. Not just this, SuperYou also achieved a remarkable milestone by selling 2.5 lakh products within 48 hours of its launch, selling out on platforms like Zepto and Blinkit, further cementing its immense popularity among the masses.
Rainmatter are aligning their commitment to fostering a healthier future with SuperYou’s focus on addressing India’s growing need for nutritious, protein-rich products. SuperYou’s flagship Protein Wafer Bars looks to blend of great taste and superior nutrition, and SuperYou is already planning to roll out additional products.
Nithin Kamath and Nikhil Kamath, co-founders of Zerodha and Rainmatter said, “India faces significant protein deficiency with 73% of the population not taking the minimum dietary intake. This can eventually lead to muscle loss and reduce physical strength. We’ve been supporting entrepreneurs trying to introduce protein options in our daily nutrition. Superyou’s Wafer bars can be a good snacking or dessert alternative to existing options. We are excited to support and partner with Ranveer and Nikunj and are eager to see the next line of products they think about and launch.”
SuperYou is spearheaded by Singh, alongside entrepreneur and co-founder, Nikunj Biyani. The brand has recently launched its flagship SuperYou Protein Wafer Bars while preparing to expand into various other products in the future. SuperYou’s products are designed with the modern consumer in mind, blending convenience with high-quality, protein-packed ingredients. SuperYou plans to invest ₹40-50 crore over time and as had been reported earlier aims to achieve a Rs. 500 crore growth within the next five years. With what it says are ambitious plans for the future, SuperYou is positioning itself to meet the rising demand for protein-enriched, convenient food options that cater to modern lifestyles.
Biyani shares his vision for SuperYou’s growth and partnership with Rainmatter saying, “We’re thrilled to have Rainmatter on board as partners. Their support and shared vision for a healthier future will help us scale quickly and create a meaningful impact. With SuperYou, we’re making healthy living accessible, exciting, and fun for people across India. This brand is driven by the belief that nutrition should not be a compromise—it should be a part of every consumer’s daily routine.”
Singh said, “SuperYou is more than just a brand—it’s a movement. I’ve always believed in living life at full energy and giving my best in everything I do. With SuperYou, I want to share that feeling with everyone. These Protein Wafer Bars are just the beginning. I’m proud to be part of a venture that’s changing the way people think about nutrition. It’s about fueling your body the right way—deliciously and efficiently. What we’re doing with this brand is revolutionary, and I’m excited to see how it will empower people to live healthier, more active lives.”
SuperYou is now available on its website and all major delivery platforms such as Amazon, Flipkart,
Zepto, Blinkit and Instamart; including select modern trade stores such as Reliance Fresh, Noble Plus, Wellness Forever, 7/11, Relay, Nature’s Basket and more across top ten cities in India very soon.
