India Today Group and Hearst Magazines International announce the appointment of Rasna Bhasin as Editor of Harper’s Bazaar India.
In the past, Bhasin has worked with India Today Group as Digital Media Head of Harper’s Bazaar Bride India and oversaw the transition of the magazine to Brides Today India.
With over 10 years of experience in creating lifestyle content, Bhasin will explore the world of fashion, beauty, art, culture, and beyond, seamlessly adapting to the ever-evolving landscape, read an official statement.
Sonal Ved, Digital Editor of the Group’s lifestyle division, will continue to lead all editorial initiatives for the group’s websites and social media platforms.
Kim St. Clair Bodden, Senior Vice President of Editorial and Brand Director of Hearst Magazines, said, “I have no doubt that Rasna’s passion, creative talent, and deep knowledge of fashion in India will inspire and inform the brand’s audience of influential and modern women.”
Speaking on the occasion, Kalli Purie, Vice Chairperson, India Today Group, said, “We are confident that Rasna & Sonal will use their first-hand experience on social media to bring an injection to Harper ‘s Bazaar that is truly in tune with our audience. am looking forward to the merging of influencers and legacy brands to create an incomparable experience for our readers. The new HB will have the youthful energy of social and the vigour and trust of legacy.”