Mumbai: As the wedding season begins, Raymond has launched its latest ad titled, “Think Weddings, Think Raymond.” Being a market leader in the space, Raymond wanted to showcase its stellar wedding collection, for the groom as well as friends and families involved, because when it comes to weddings, everyone makes an effort to look their best. In the case of single men and women, their reason to dress immaculately at weddings is also with a cherished hope to find and possibly charm their future soulmates. As weddings make a comeback many couples are tying the knot and the campaign comes at an opportune moment wherein numerous Indians are loosening their purse strings to make the big purchase.
The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the highlight–celebrated by one and all. The film that is increasingly garnering eyeballs on leading social media platforms is a fun take on the way an aspiring bride and groom visualize themselves on their big day.
Speaking about the campaign, Himanshu Khanna, Chief Marketing Officer, Lifestyle Business, Raymond Ltd said, “In India, weddings are undeniably one of the most memorable days in a couple’s life. Weddings as an occasion comprise of moments wherein young hearts dream of their own big days with their soul mates. Capturing this very thought, the ‘Think Weddings, Think Raymond’ campaign showcases Raymond’s wedding offerings, in a gorgeous setting that modern India can identify with.”
Vivek Bhambhani, Executive Creative Director at Grey India said, “At the initial briefing stage we were told to showcase the entire range of wedding wear that Raymond has to offer and at the same time make the brand relevant to youngsters. According to us, the best way to manage both was to bring alive camaraderie between close friends. Once we had that framework in mind, we touched upon a truth about weddings – all the bachelors and bachelorettes use weddings as an opportunity to find love. From that insight stemmed this heart-warming, yet funny story.”
Think Weddings, Think Raymond is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings. The unconventional color palette, combined with intricate embroidery and craftsmanship, and offbeat patterns by Raymond Design Studio will make you look your best amidst a crowd at all wedding celebrations.
Client: Raymond Limited
Agency: GREY India
Chief Creative Officer: Sandipan Bhattacharya
Chief Operating Officer: Ketan Desai
Executive Creative Director: Vivek Bhambhani
Creative Team: Piyush Jain, Mehul Prajapati
Servicing: Anand Ashar, Yash Jain
Production House: CrazyFew Films