New Delhi: Red FM has changed the characteristic ‘Bajate Raho’ sign-in tune through an exciting collaboration with DJ Nucleya a.k.a. Udyan Sagar, with the launch of a brand new ‘Sau Taka Sexy Dhun’ for the radio station.
Known popularly for his Bass Rani and more recently for his superhit music in Bollywood films, DJ Nucleya brings in a sense of edginess and his signature eclectic style to the Red FM jingle, while retaining the station’s signature Bajate Raho attitude.
While Red FM is regarded as ‘Aaj ke zamaane ka’ radio station, Nucleya is the reigning youth music icon and together they bring a brand new feel to the station’s existing tagline ‘Bajaate Raho’ which will subsequently enhance the listening experience for the listeners.
RedFM is also the radio partner to Nucleya’s 10 city tour, promoting his new album “Raja Baja” the much awaited follow up to 2015’s breakthrough album BASS Rani. The tour kick started from Mumbai on 2nd September where the new jingle was officially launched.
Excited about the collaboration, Nisha Narayanan, COO Red FM commented, “Red FM has always been a station of expression and targeted towards youth. It is imperative for the brand to keep evolving while keeping ahead of the trend Nucleya brings in a fresh new sound to music, and his popularity among youth is testament to the changing tastes in music, and the fact that niche is becoming more acceptable and more mass. We have worked closely with Nucleya on our new station jingle to infuse freshness and funkiness into our music. The jingle has been created with a lot of experimental music and we are confident the listeners will love it”
Commenting on the partnership, Nucleya said “Radio is an enormously well-known medium within India by which a huge number of people tune into new music. It is so refreshing that a huge radio brand like Red FM is looking to keep up with India’s youth today by having me compose their new jingle. This jingle will be super fresh, current and relevant to today’s youth with both uniquely Indian and distinctly electronic elements. We are also really excited on having Red FM as our official radio partners for the new album ‘Raja Baja’ and the national tour across India. Red FM on board means more people will hear my music than ever before. It’s just all about making the music accessible and this partnership with Red FM will help a long way towards that goal.”
DJ Nucleya started his musical journey towards the end of ’90s when he co-founded Bandish Projekt. Since then, he has released 14 singles, studio albums and numerous collaborations. He has performed at numerous music festivals around the world including Glastonbury, Edinburgh Fringe Festival, Lille 3000 and the Electron Festival. Before Nucleya, Sachin Jigar composed the jingle for the brand in 2014 and since then it has been ruling listener’s hearts.