New Delhi: The biggest and first of its kind biking cum music festival of the country came to a roaring end last evening with some stellar performances. With more than 20+ brand associations and partnerships, 16+ artists and multiple experience zones including grub stations, flea markets, gaming arena, adventure zone Rider’s Music Festival is a joint property by Red FM and Phoenix Live.
A two day long action-packed event combining the best of music and motorcycles of course, the festival began with splendid bike rallies revving from locations like- Red Fort Harley Mayapuri, DBBR ride from south ex, Triumph and Ducati showrooms to Jawaharlal Nehru Stadium on both days. The weekend saw Delhi grooving to outstanding music by Lucky Ali, Hari and Sukhmani, Kutle Khan, Monophonik, Voctronica, The Local Train and Amit Trivedi. Delhiites were also heard rolling with laughter at the acts of popular stand-up comedians Kanan Gill and Kenny Sebastian.
Speaking at the event, Nisha Narayan, COO, Red FM said, “This was the first time we did an event like this and the response has been phenomenal. Being innovative with our content and consumer relevant has always been our prime focus. Keeping this in mind the new IP of Red FM and first of its kind biking meets music concert, the Riders Music Festival was a one-stop leisure destination for our listeners. In order to let them relax, revive and re-ignite energies, the music was carefully curated keeping the theme in mind and was a perfect blend of rock and electronic. With a footfall of 15,000, over 20 brand associations and 16+ artists; Riders Music Festival has been a huge success and will soon move to other cities as well.”
The famous Jawaharlal Nehru Stadium was flooded with grub stations and food trucks to tantalize taste buds and mixologies of the best concoction for the guests who were present. For shopaholics there were enough and more stalls in the form of flea markets. With a live tattoo station to get inked, bike stunt shows and customizations, an adventure arena with paintballing etc.
The festival will now move to other parts of the country. The event was a wholesome one fulfilling the needs of people with different preferences and of varied age groups. With this Red FM providing entertainment on and off air by bringing the audience closer to their favourite celebrities and conducting largescale events. The next location of the music fest will be announced soon.