• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, December 9, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

RedFM to turn Orange FM as part of its collaboration with Grofers and Mindshare for Grand Orange Bag Days Campaign

by Editorial
August 13, 2019
in Featured, Radio
2 min read
RedFM to turn Orange FM as part of its collaboration with Grofers and Mindshare for Grand Orange Bag Days Campaign
Share Share ShareShare

Mumbai: In a first-of-its kind partnership, Grofers, India’s leading online grocery discounter announced today its association with Red FM for its ongoing sale ‘Grand Orange Bag Days’. The ongoing sale is live till 18th August and is offering everything at 100 % cashback (up to 5,000). As per the partnership that was created in collaboration with Mindshare, Red FM on August 13, will be turning to ‘Orange FM’ in Delhi NCR encouraging its listeners to ‘Bachaate Raho’ with this massive sale giving way to extravagant budget friendly offers.

The innovative partnership will excite and engage listeners through an array of activities planned at Orange FM. From radio airwaves painted Orange on the frequency 93.5, station jingle reflecting the Orange of Grofers to taken-by-complete-surprise pranks from the all-time entertaining Bauaa (RJ Raunac), each activation will encourage listeners to log on to Grofers to make the most out of the sale.

Commenting on this association, Nisha Narayanan, COO & Director, RED FM & Magic FM, said, “We are excited to announce this association with Grofers, one of India’s largest online grocery delivery service for its Grand Orange Bag Days Sale. The idea of transforming RED FM into ‘Orange FM’ is truly thrilling where our logo, jingle as well as our airwaves will reflect this association. While Grofers has always been one of the go-to online stores for groceries, this sale will further enhance the scale of budget friendly deals available today.”

Prashant Verma, VP, Marketing, Grofers said, “Grand Orange Bag Days (GOBD) is the biggest online grocery sale in the country. With this sale, Grofers provides unmatched savings to all customers, old and new, with its unique 100% cashback proposition. We wanted to land the proposition in the most compelling manner during a month when the category is extremely noisy and cluttered. ‘Bachatey Raho’ media innovation with Orange FM is a first of its kind takeover of the station while building a seamless integration with the savings positioning of the brand”

Adding further, Ruchi Mathur, Sr Vice President – Client Leadership, Mindshare North & East India said, “We have partnered Grofers in their growth journey since they launched in India. At that time it was about changing habit and recruiting people into this new category. But as the action in the category heats up, the need was to shake things up, create a disruption and land our proposition with a Bang! Underpinned by our core values of Speed, Provocation & Teamwork we partnered with Red FM to bring alive Grofers Grand Orange Bag Days in the most unique and striking manner. This is not about yet another stationality change. This is about a seamless transformation of RED FM to convey a very powerful story. 

Unlike other sales, Grofers GOBD is allowing both new and existing consumers to shop at 100% cashback (up to a massive ₹5000). With no minimum order value, consumers can shop from various segments such as staples, beverages, home & kitchen among many more, literally for free. To avail the offer, consumers need to log in to Grofers app or website,www.grofers.com during the sale days.

Tags: Grand Orange Bag DaysRedFM to turn Orange FM

Related Posts

Exclusive

News Broadcasters Federation Elects Arnab Goswami as President; Finalizes Self-Regulatory Structure

December 9, 2019
Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards
Featured

Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards

December 7, 2019
Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot
Exclusive

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

December 7, 2019
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019
Exclusive

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

December 7, 2019
Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report
Featured

Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report

December 6, 2019
LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai
Brand Stories

LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai

December 6, 2019
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

December 7, 2019
The ‘Burnout Syndrome’ in Advertising

The ‘Burnout Syndrome’ in Advertising

December 6, 2019
AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition

AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition

December 6, 2019
Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet

Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet

December 6, 2019
Mullen Lintas Bangalore names Siddhartha Roy as Branch Head; Kishore Subramanian Heads Planning for Lowe Lintas

Mullen Lintas Bangalore names Siddhartha Roy as Branch Head; Kishore Subramanian Heads Planning for Lowe Lintas

December 5, 2019
Optimystix Entertainment Appoints Former Times Studio, CEO Rajesh Bahl As Director And Group CEO

Optimystix Entertainment Appoints Former Times Studio, CEO Rajesh Bahl As Director And Group CEO

December 5, 2019

Subscribe to Newsletters

Highlights

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

MTV Beats turns 3, unveils exciting December line-up with 31 days 31 contests to engage its viewers

Snacks are increasingly being swapped for meals in India: Mondelēz International State of Snacking™ Report

LazyPay gives a humorous twist to its new campaign #LazyPayHaiTohSortedHai

The ‘Burnout Syndrome’ in Advertising

Trending

Exclusive

News Broadcasters Federation Elects Arnab Goswami as President; Finalizes Self-Regulatory Structure

by Editorial
December 9, 2019
0

New Delhi: News Broadcasters Federation (NBF), the country’s largest industry association of more than 78 news channels representing broadcasters from...

BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

BARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice

December 7, 2019
Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards

Netflix’s Delhi Crime wins best drama at Asian Academy Creative Awards

December 7, 2019
Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot

December 7, 2019
YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

YouTube ads leader board for India reveals Top 10 most watched Ads in 2019

December 7, 2019
MTV Beats turns 3

MTV Beats turns 3, unveils exciting December line-up with 31 days 31 contests to engage its viewers

December 6, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.