Unveils the Trends ‘Get Them Talking’ Festive Campaign featuring Keerthy
Chennai: Trends, the apparel and accessories speciality chain of Reliance Retail, today announced Keerthy Suresh as their brand ambassador for Tamil Nadu and the South region. The first look of Trends’ brand new ‘Get Them Talking’ Festive Campaign featuring Keerthy Suresh was also previewed today.
The grand reveal was presented through a high octane event at the Trends’ store in VR Mall in the heart of Chennai. Keerthy’s charismatic and glamorous entry during the event was marked by a special sand art display.
Trends’ new Festive TV campaign with Keerthy will be on air from October beginning in the leading regional satellite TV channels-Tamil, Telegu & Kannada.
Keerthy Suresh Said, “Fashion and Trends go hand in hand. Trends is a brand which is widely accepted, is visible and loved by consumers across India. They have great fashion at affordable prices. Being India’s largest apparel destination, Trends is where you would get the best of anything on Trend in the world of Fashion. I am very excited to be associated with Trends. I loved the Trends line of clothing that I donned – The Festive Kurtis are fashionable, cool, comfortable and on-trend. The brand thought of ‘Get them Talking’ with Trends has a very strong connect with me and I believe it will have an equally powerful connect with the fashion aspiring consumers.”
Speaking about the association, Mr Vipin Tyagi, COO, Trends said, ‘’Trends is India’s largest apparel destination today, serving the latest in fashion to a wide section of our population. Tamil Nadu & South as a region are extremely significant for us. Trends has received a great response from the people in this region for all these years and it plans to continue its aggressive growth in future’’.
“We have over 61 stores in TN and 229 stores in South, the largest by any fashion retailer and we intend to continue to grow our presence and consolidate our position as India’s leading apparel destination. This association with Keerthy Suresh will help establish a strong connect for Trends with consumers. Keerthy is extremely popular with the audiences in TN & South. She portrays a rare blend of talent, fashion, beauty and versatility as an actor which fantastically complements the Trend’s brand ethos.”
“Keerthy was a unanimous choice for the brand ambassador when Trends set out to create its new Festive campaign for TN & South. The latest campaign is built on the thought of ‘Get Them Talking’ and none better than the versatile Keerthy Suresh to stand for this thought”, said Vipin Tyagi on the new ad campaign featuring Keerthy Suresh.
The new campaign positions Trends as a desirable apparel destination that enables today’s fashion conscious generation to make everyday fashion statements. Vipin Tyagi added, “Youngsters of today are fashion conscious, and are willing to experiment with fashion. In a social media dominated age, they live to get noticed with what they wear and how they style up. Trends, we believe is a brand, with which they can make heads turn, spark conversations, get noticed and ‘Get Them Talking’.”
This new Festive campaign with Keerthy Suresh is led by a TVC and will be supported by a 360 degree marketing activities which will be seen across Outdoor, Digital, and In-Store promotions. The campaign will also effectively leverage Trends’ own digital assets including Facebook, Twitter, Instagram and Youtube.